Zomato, Zepto 10-minute Delivery is Getting us High on a Drug Called Instant Gratification
2 years, 9 months ago

Zomato, Zepto 10-minute Delivery is Getting us High on a Drug Called Instant Gratification

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“Customers are increasingly demanding quicker answers to their needs. They don’t want to plan, and they don’t want to wait.” In a recent blog post, Zomato founder and CEO Deepinder Goyal, explained his rationale behind joining the 10-minute delivery rat race. No wonder, then, since food deliveries started becoming more and more ubiquitous in India, consumers started demanding quicker response rates, as evidenced by Goyal’s admission. While investing in ambulances requires investors and entrepreneurs to think about the larger public good, there’s much more money to be made in the market of the self. We’re constantly being hit by In the West, where the treadmill of instant gratification has already crashed to a great extent, if not entirely, there are many ‘slow living’ movements that have arisen in response.

History of this topic

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