Sony in talks to buy media powerhouse behind Elden Ring
1 month, 3 weeks ago

Sony in talks to buy media powerhouse behind Elden Ring

Deccan Chronicle  

New York/Tokyo: Sony is in talks to acquire Kadokawa, the Japanese media powerhouse behind the "Elden Ring" game, two sources familiar with the matter said, as the technology giant looks to add to its entertainment portfolio. Sony already has a 2% stake in Kadokawa and a stake in Kadokawa controlled FromSoftware, the developer of the hit fantasy action role-playing game. Kadokawa began as a publisher in 1945, but has expanded into games, anime, events and figures with franchises such as "Re:Zero", in which a teenage boy is summoned to a fantasy world. "Loveable characters and intellectual property can live for 30, 50 or 100 years," Sony CEO Kenichiro Yoshida said last year.

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