Emerging youth culture reveals reusable fashion trend, rational consumption
9 months, 2 weeks ago

Emerging youth culture reveals reusable fashion trend, rational consumption

China Daily  

SHENZHEN — A new trend has popped up in China with many young people abandoning brand names to create makeshift handbags out of things like reusable grocery bags and other materials. One example is the "Shenzhen bag", which includes canvas bags, paper bags, milk tea packages and the like, that people carry around in the city in Guangdong province. Makeshift handbags like the "Shenzhen bag" are also quite common among young people in big cities like Beijing, Shanghai, and Guangzhou, provincial capital of Guangdong. Reusing packaging used for food brands as handbags results in mobile advertising for the associated brands, and the phenomenon of the "Shenzhen Bag" has also benefited paper bag manufacturers.

History of this topic

Booming recycling market benefits environment
5 months ago
Booming recycling market benefits environment
5 months ago
Emerging youth culture reveals reusable fashion trend, rational consumption
9 months, 2 weeks ago

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