Some of the cafes that are popping up around Chennai have quite understood the assignment. “Sugarcane pulp, which is the bagasse packaging, has been on the rise,” says Pradeep Sekar, who is running Plastic Free Madras, an eco-friendly packaging business in Chennai. “The market for sustainable packaging is blowing up,” says Heerr, founder of WhatAbout Sustainable Packaging, a start-up in …