Decoding Zomato’s Blinkit Acquisition To Take On The Big Boys In The Quick-Delivery Market
ABP NewsMumbai: Zomato Ltd, an Indian food-delivery service, has agreed to buy local grocery-delivery start-up Blinkit for Rs 4,447 crore in an all-stock deal, as competition in the quick-delivery market heats up. Deepinder Goyal, founder, and chief executive of Zomato, believes that quick commerce has been the company’s strategic priority since last year when it first invested in Blinkit. Zomato’s capacity to spend resources to gain market share in this area remains restricted, as food delivery struggles to generate appealing unit economics. “We continue to believe that unit economics, market consolidation, and delivery lead times are key monitors here for Zomato, as the latter lacks any first-mover or scale advantage, unlike in delivery which was dominated by smaller players and was also fragmented,” Karan Taurani, an analyst at Elara Securities told ABP LIVE.