A fresh approach: free supermarket offers poorer families help and dignity
Dutch NewsThe shelves are stocked, the coffee machine primed and an enthusiastic team is ready to help customers. ‘Poverty exists, but we can’t look away,’ said Abdelhamid Idrissi, founder of Stichting Studiezalen and a hogeschool professor of practice in diversity and inclusion. It will travel across Amsterdam and hopefully further.’ Franchise Matthijs Jasper, founder of crowdfunding initiative ‘The Happy Activist’, got involved after sharing a video about a social supermarket initiative in New Zealand. ‘In real life, there’s not one organisation that combines all of the money to help people or a clear mission from government to help the vulnerable,’ he said. The goal is to franchise this project to establish in other cities and lands, to create a blueprint to give to others.’ Marcella de Muinck, a director specialising in social development for recruiter Olympia, said the business will offer coaching and support to help people get back to work, upstairs in the supermarket.
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Amsterdam supermarket offers free groceries, life coach to struggling families
NL Times
A fresh approach: free supermarket offers poorer families help and dignity
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