How Netflix Is Reshaping South Korean Entertainment
5 years, 9 months ago

How Netflix Is Reshaping South Korean Entertainment

The Diplomat  

After disrupting the market for entertainment in the United States, Netflix is looking to do the same in South Korea. According to Kim Min-young, the director for original Korean content at Netflix, “Netflix is trying to become a channel to introduce Korean content to people around the world.” With nearly global reach – China, Syria, and North Korea are the only markets not served by Netflix – it is helping to boost the global demographic reach of South Korean content. In South Korea, Netflix is working to introduce standup comedy, while internationally it’s hoping to expand the perception of Korean dramas beyond romantic comedies to new genres such as mystery thrillers. SK Telecom, the Korean Broadcasting System, the Seoul Broadcasting System, and Munhwa Broadcasting Corporation are merging the two largest existing streaming services into what they hope will become the “Netflix of Asia.” The combined service will have 13 million subscribers in South Korea. However, if they are successful in blunting Netflix, the dominance of a single streaming site in South Korea would likely lead to less creative Korean content rather than more.

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