IndiGo, Air India ramp up loyalty programmes. But they have a lot to catch up
1 month, 1 week ago

IndiGo, Air India ramp up loyalty programmes. But they have a lot to catch up

Live Mint  

India’s two largest airlines IndiGo and Air India, which dominate the near-duopoly in domestic skies, are ramping up their frequent flyer programmes to gradually build another potential revenue-generation source in a cut-throat market. Tata Group-owned Air India Group’s loyalty membership, Maharaja Club, has surged threefold to about 10 million since it completed merger with Vistara in November last year. In 2024, IndiGo had a market share of 60.5% with 99.9 million passengers, while Air India group carried 45.8 million flyers. “Both Air India and IndiGo are now scratching the surface regarding the potential opportunities," said Awtaney of founder of Live From A Lounge.

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