Brain rot, manifest, delulu, and more: Top 10 words of the year 2024
The HinduEvery year, lexicographers compile their dictionaries by analysing social media platforms to identify new words for inclusion. Brain rot Oxford University Press announced ‘brain rot’ as the Oxford Word of the Year for 2024 after a public vote in which more than 37,000 people had their say. The term ‘brain rot’ emerged with renewed significance this year, reflecting growing apprehensions regarding the effects of consuming excessive amounts of low-quality online content, particularly on social media platforms. Since gaining traction on social media platforms-particularly on TikTok among Gen Z and Gen Alpha communities- ‘brain rot’ is now becoming more widely used amid societal concerns about overconsuming online content. Brat also found its way to the shotlisted words of Cambridge Dictionary Word of the Year 2024 but didn’t make the cut.
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Why ‘manifest’ is Cambridge Dictionary’s word of the year for 2024
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