Flipkart’s ‘Pay Later’ doubles customer base to over 6 million in 7 months
The HinduFlipkart, a homegrown e-commerce marketplace, said it has witnessed a strong customer adoption of its 'Pay Later' facility with a user base doubling to over six million in the last seven months. Dheeraj Aneja, SVP & Head – Fintech and Payments Group, Flipkart, said, “As per research, the Buy Now Pay Later market will grow 10x over the next five years, surpassing $40 billion by 2026. Interestingly, 45% of customers prefer to make purchases with BNPL options even if they have a credit card owing to the convenience that BNPL provides.’‘ ‘Flipkart Pay Later’ offered affordability as well as a seamless and convenient shopping experience to customers and was witnessing an upward trend in monthly sign-ups, claimed the e-tailer. Flipkart Pay Later facility provides credit up to ₹1 lakh, depending on the customer’s credit profile.