Shaoxing rice wine brews success through innovation
2 months, 3 weeks ago

Shaoxing rice wine brews success through innovation

China Daily  

Yellow rice wine is a historic and iconic industry in Shaoxing, Zhejiang province, brewing the region's rich history and cultural depth. This year, Shaoxing has prioritized the preservation and promotion of yellow rice wine, striving to strengthen the industry through comprehensive measures in legislative protection, enterprise integration, refining brewing techniques, product innovation, marketing, and cultural tourism. Statistics indicate that in the first eight months of this year, 11 large rice wine enterprises in Shaoxing are expected to achieve a 9.4 percent year-on-year revenue growth, exceeding last year's increase by 3.2 percentage points. Shaoxing continues to enhance its rice wine brand by systematically developing high-end products, planning local standards for classification, and establishing a comprehensive industry standard system.

Rice Wine Heritage Shaoxing  wine  innovation  rice  provinciallevel  cultural  protection  success  brews  industry  rich  heritage  shaoxing  huangjiu

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Prestigious spirits event to boost Chinese city's bid for global industry leadership
10 months, 1 week ago

Prestigious spirits event to boost Chinese city's bid for global industry leadership

China Daily  

Renhuai, a city in Guizhou province, known as the birthplace and primary production region for Moutai-flavor Baijiu, is set to host a prestigious international spirits selection event later this year, which will boost its bid to create a world-renowned industry cluster for the distinctive Chinese liquor, said organizers this week in Paris, France. The 2024 Spirits Selection event will provide …

Prestigious spirits event to boost Chinese city's bid for global industry leadership
10 months, 1 week ago

Prestigious spirits event to boost Chinese city's bid for global industry leadership

China Daily  

Renhuai, a city in Guizhou province, known as the birthplace and primary production region for Moutai-flavor Baijiu, is set to host a prestigious international spirits selection event later this year, which will boost its bid to create a world-renowned industry cluster for the distinctive Chinese liquor, said organizers this week in Paris, France. The 2024 Spirits Selection event will provide …

Locally-produced wine in Zhangjiagang wins awards
1 year, 3 months ago

Locally-produced wine in Zhangjiagang wins awards

China Daily  

The yellow rice wine made by Jiangsu Zhangjiagang Brewery Co Ltd. Good news continues to pour in for the alcohol industry in Zhangjiagang, Suzhou, Jiangsu province. The Shazhou Youhuang yellow rice wine from Jiangsu Zhangjiagang Brewery Co Ltd was recently also selected for the list of outstanding rural specialties in Jiangsu province. Leveraging the unique intangible cultural heritage of the …

Shaoxing huangjiu wows expats
2 years, 1 month ago

Shaoxing huangjiu wows expats

China Daily  

Douglas Christopher Dueno, a foreign expert at the China Daily Website, crafts huadiao. Veteran winemaker Xu Hailong has gotten much busier after Nov 7 – the day marked the beginning of winter on the traditional Chinese solar calendar this year – as this period is considered the best season of a year to brew huangjiu, or yellow rice wine, in …

Shaoxing huangjiu wows expats
2 years, 1 month ago

Shaoxing huangjiu wows expats

China Daily  

Douglas Christopher Dueno, a foreign expert at the China Daily Website, crafts huadiao. Veteran winemaker Xu Hailong has gotten much busier after Nov 7 – the day marked the beginning of winter on the traditional Chinese solar calendar this year – as this period is considered the best season of a year to brew huangjiu, or yellow rice wine, in …

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