Mood of the Nation poll January 2021: Methodology
India TodayThe India Today Mood of the Nation poll was conducted by market research agency Karvy Insights between January 3, 2021, and January 13, 2021. However, in this edition of the survey, due to the unprecedented situation arising out of the COVID-19 pandemic, a mixed methodology was adopted—50 per cent face-to-face and 50 per cent telephonic interviews -- using a standard structure questionnaire which was translated into regional languages. A total of 12,232 interviews were conducted—67 per cent in rural and 33 per cent in urban areas—spread across 97 parliamentary constituencies and 194 assembly constituencies in 19 states— Andhra Pradesh, Assam, Bihar, Chhattisgarh, Delhi, Gujarat, Haryana, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Odisha, Punjab, Rajasthan, Tamil Nadu, Telangana, Uttar Pradesh and West Bengal. The fieldwork for the MOTN poll was conducted under the supervision of Ranjit Chib, chairman of Karvy Insights.