Why YouTube is luring content creators to Shorts
2 years, 3 months ago

Why YouTube is luring content creators to Shorts

Live Mint  

Recently, YouTube said it will share advertising revenues with content creators on Shorts, its sharing platform for short-form videos. Tata, Singapore Airlines may merge Vistara, Air India Explained: Gameskraft and tax tangle of online gaming industry Why luxury housing is reviving even amid rate hikes For platforms such as YouTube, users, content and creators are connected. While consumers direct 7% of the time they spend on consuming content towards short-form videos, the medium has attracted less than 1% of ad revenues. According to Kalaari Capital, India has about 150,000 content creators, most of whom have between 10,000 and 1 million followers, earning $200 to $2,500 a month.

India Video Content Creators Content Million Youtube Tiktok Users Creators Videos Shorts Revenues  shorts  luring  creators  content  shortform  revenues  million  videos  india  video  ad  users  youtube

History of this topic

YouTube to Launch Shopping Program in India, Expanding into Marketplace
Top News
2 months, 3 weeks ago

YouTube to Launch Shopping Program in India, Expanding into Marketplace

Hindustan Times  

YouTube in India is looking to evolve into a shopping platform with plans to give creators on the platform another avenue for revenue. The company will partner with Flipkart and Myntra as the partner platforms, allowing creators to tag products in their videos and earn revenue when viewers purchase them on the retailers site. This aligns with their plans to …

YouTube to Launch Shopping Program in India, Expanding into Marketplace
Trending News
2 months, 3 weeks ago

YouTube to Launch Shopping Program in India, Expanding into Marketplace

Hindustan Times  

YouTube is launching a shopping program in India, allowing creators to earn revenue by tagging products in their videos and directing viewers to partner platforms like Flipkart and Myntra. This aligns with YouTube's plans to evolve beyond video consumption into a marketplace where viewers can discover and purchase products seamlessly within the platform.

YouTube Partners with Flipkart and Myntra to Empower Indian Creators with Shopping Features
Trending News
2 months, 3 weeks ago

YouTube Partners with Flipkart and Myntra to Empower Indian Creators with Shopping Features

India TV News  

YouTube has partnered with Flipkart and Myntra to allow Indian creators to tag products from these platforms in their videos. This feature gives viewers the option to purchase items directly through links on the platform, further boosting trust in influencer recommendations and increasing the reach of creators' content.

Thanks to Indian creators, YouTube Shorts hit a trillion views: CEO
5 months, 1 week ago

Thanks to Indian creators, YouTube Shorts hit a trillion views: CEO

Firstpost  

YouTube Shorts has surpassed one trillion views, YouTube CEO Neal Mohan, on the ocassion, stressed the global influence of Indian content creators. YouTube also unveiled new ad formats for Shorts and Connected TVs to boost engagement and advertising effectiveness YouTube Shorts, a 60-second video format which made its global debut in India in 2020, has surpassed a trillion views, YouTube …

YouTube paid over $70 billion to creators in last three years: CEO Neal Mohan
11 months, 1 week ago

YouTube paid over $70 billion to creators in last three years: CEO Neal Mohan

The Hindu  

More than three million channels are in the YouTube Partner Program, which provides ways to earn money on YouTube, as the company paid over $70 billion to creators, artists, and media companies over the last three years, wrote Neal Mohan, CEO of YouTube, in a blog post on Tuesday. “With generative AI coming in, YouTube will develop new ways of …

YouTube steps up to support news and journalists: Here's what you need to know
1 year, 2 months ago

YouTube steps up to support news and journalists: Here's what you need to know

India TV News  

Google-owned YouTube has unveiled new features aimed at providing viewers with an immersive experience for accessing the latest news content and supporting journalists in their storytelling efforts. The platform is introducing a news watch page, designed to aggregate content from authoritative sources spanning video on demand, live streams, podcasts, and Shorts. Shorts Innovation Programme for News In addition to this, …

YouTube Shorts explodes in popularity with 96% of Indian youth aged 18-44
1 year, 3 months ago

YouTube Shorts explodes in popularity with 96% of Indian youth aged 18-44

India TV News  

YouTube has solidified its position as the preferred online platform for four out of every five Indian internet users. Furthermore, its short-video creation tool, YouTube Shorts, has witnessed substantial growth, with 96 per cent of users aged 18 to 44 in India embracing the platform. This growth has transcended devices, with 88 per cent of Indian online users aged 18 …

YouTube employees anxious about Shorts' impact on the platform's mainstay content
1 year, 4 months ago

YouTube employees anxious about Shorts' impact on the platform's mainstay content

India TV News  

YouTube Shorts, the short-form video section launched by YouTube in 2020, has garnered substantial popularity since its global release in 2021. However, it now raises concerns among YouTube employees who fear it might overshadow the platform's core business of long-form content. While YouTube introduced Shorts to tap into this trend, the ad revenue from short videos falls short of what …

YouTube completes 15 years in India, optimistic about new AI tools for next phase of growth
1 year, 5 months ago

YouTube completes 15 years in India, optimistic about new AI tools for next phase of growth

The Hindu  

YouTube has over 80 million premium users across the world, said YouTube India on Wednesday to The Hindu as it completes fifteen years of operations in India. “Since 2008, driven by creation tools and increasing preference for personalized viewing, India’s creative entrepreneurs have explored and conquered new frontiers,” said YouTube India. YouTube India stressed upon new AI tools that are …

YouTube is the most popular platform for Indian language news consumers: Report
1 year, 8 months ago

YouTube is the most popular platform for Indian language news consumers: Report

India TV News  

YouTube, a Google-owned video streaming platform is the most popular platform for Indian language digital news consumers, with a whopping 93 per cent using it to access news, a report revealed on Thursday. The report by Google News Initiative in partnership with marketing data and analytics company Kantar captures the distinct news content consumption preferences and behaviours of the online …

YouTube Shorts Now Gets 50 Billion Views Daily: Alphabet CEO Sundar Pichai
1 year, 11 months ago

YouTube Shorts Now Gets 50 Billion Views Daily: Alphabet CEO Sundar Pichai

News 18  

YouTube Shorts, Google’s answer to TikTok, is now averaging over 50 billion daily views, up from 30 billion that was last reported, Alphabet and Google CEO Sundar Pichai has announced. Together with our YouTube Primetime channel subscriptions and YouTube TV, we have good momentum here,” Pichai said during the analysts’ call late on Thursday. In December, the National Football League …

YouTube Shorts creators to get ad money from Feb 1: All you need to know
2 years ago

YouTube Shorts creators to get ad money from Feb 1: All you need to know

India TV News  

Google has announced that it has restructured the YouTube Partner Program terms to include new modules like the 'Shorts Monetisation Module'. The new modules include the 'Watch Page Monetisation Module', 'Shorts Monetisation Module' and 'Commerce Product Addendum'. Users need to accept the Watch Page Monetisation Module to earn ad and YouTube Premium revenue on long-form or live-streaming videos viewed on …

YouTubers will be able to earn money from Shorts soon, everything you need to know
2 years ago

YouTubers will be able to earn money from Shorts soon, everything you need to know

India Today  

More money is coming for you if you create content on YouTube as Google is finally rolling out a monetization option for YoutTube Shorts. Google in its recent blog post announced that starting February 1, 2023, YouTube content creators who have signed up as monetizing partners will be able to earn money from the ads played between YouTube shorts. Under …

Are Indian Creators Rooting For Short Video Platforms? Find Out
2 years, 1 month ago

Are Indian Creators Rooting For Short Video Platforms? Find Out

News 18  

Stupendous growth in terms of likes, views and shares, and millions of new followers everyday – that’s how social media platforms work. But the ban on Chinese apps by Indian government gave the creator economy a setback and encouraged them to find creative avenues elsewhere and thus gave rise a lot of short video content platforms. The ban on Tiktok …

YouTube: India's go-to place for news and entertainment
2 years, 3 months ago

YouTube: India's go-to place for news and entertainment

The Hindu  

Published : Oct 06, 2022 09:40 IST The YouTube era is here, and it is changing the way people access news, obtain knowledge, learn skills, and most importantly, get entertained. The video-sharing platform has been the biggest beneficiary of India's mobile revolution, growing from 122 million users in 2017 to an estimated 567 million in 2022. The Indian top 10 …

YouTube expands monetisation plans to Shorts video creators
2 years, 3 months ago

YouTube expands monetisation plans to Shorts video creators

The Hindu  

Google-owned video platform YouTube announced on September 20 it will expand its monetisation plan, called the YouTube Partner Program, to allow more creators to earn revenue through Shorts videos. “From the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views,” the company said. “Creators can now buy affordable, …

YouTube in challenge to TikTok to give Shorts creators 45% of ad sales
2 years, 3 months ago

YouTube in challenge to TikTok to give Shorts creators 45% of ad sales

The Hindu  

YouTube unveiled a new way for creators to make money on short-form video, as it faces intensifying competition from TikTok. The Google-owned streaming service announced Tuesday that it would introduce advertising on its video feature Shorts and give video creators 45% of the revenue. The internet's dominant video site has struggled to compete with TikTok, the app that got its …

YouTube Will Allow Creators To Reply To Comments With Shorts
2 years, 3 months ago

YouTube Will Allow Creators To Reply To Comments With Shorts

News 18  

Google-owned YouTube has allowed creators to reply to comments from their fans on their videos with Shorts on iOS devices. The company said that it heard creators’ request to allow them to feature comments posted on their channels in the content on the short-form video app. “Invite your audience to connect with you via this new feature by answering their …

Advantage Instagram, YouTube in short video space
2 years, 5 months ago

Advantage Instagram, YouTube in short video space

Live Mint  

New Delhi: Indian short video platforms may be running out of time to effectively monetize their platforms as Google’s YouTube and Meta’s Instagram muscle into the space. Ramdasan noted that Instagram’s “deeper financial backing" could eventually help it build further on its 10-year monetization plan with Reels. Meta’s India head Ajit Mohan said last July that Indians uploaded 6 million …

YouTube Shorts a huge hit! Logs 1.5 billion monthly users
2 years, 7 months ago

YouTube Shorts a huge hit! Logs 1.5 billion monthly users

India TV News  

YouTube has recently stated that the shorts on the platform has got a huge followship and every month, around 1.5 billion people spend time watching those short format videos on the platform. Two years after YouTube gave the creators lucrative cash bonuses and expanded features on the platform, which could be similar to TikTok, the platform that brought short format …

YouTube Shorts Now Allows Creators To Pick Clips From Any Video On YouTube
2 years, 9 months ago

YouTube Shorts Now Allows Creators To Pick Clips From Any Video On YouTube

News 18  

YouTube has announced that it is now letting creators use video clips from billions of YouTube videos for their Shorts, the company announced in a blog post. YouTube Shorts are the Google-owned video platform?s TikTok and Instagram Reels-like short videos. This new feature on YouTube Shorts is similar to the feature provided on other short-form video apps like Instagram?s Remix …

YouTube's creator ecosystem contributes Rs 6,800 crore to Indian economy in 2020: Report
2 years, 10 months ago

YouTube's creator ecosystem contributes Rs 6,800 crore to Indian economy in 2020: Report

India TV News  

Highlights YouTube’s creator ecosystem generated considerable economic to the Indian economy in 2020 A creator's presence can help them get a global fanbase, and explore multiple revenue streams The social media users have grown leaps and bounds, and the content creator ecosystem has thrived. A report by Oxford Economics, an independent consulting firm, said that YouTube’s creator ecosystem generated considerable …

YouTube puts $100 million into creator fund to rival TikTok
3 years, 8 months ago

YouTube puts $100 million into creator fund to rival TikTok

LA Times  

The YouTube app icon on an iPad. YouTube aims to keep pace with TikTok and Snap by paying creators to make content, even if they’re not part of its advertising program. YouTube said it’s starting a $100-million fund for creators of video Shorts, the company’s feature that rivals TikTok. The fund for Shorts creators is the latest entry in a …

TikTok rival short form videos app YouTube Shorts hits 6.5 bn daily views
3 years, 8 months ago

TikTok rival short form videos app YouTube Shorts hits 6.5 bn daily views

Business Standard  

YouTube Shorts which is a TikTok-like short form video app continues to gain popularity with over 6.5 billion daily views as of March, up from 3.5 billion at the end of 2020, the company has announced. Shorts is a new short-form video experience right on YouTube for creators and artists who want to shoot short, catchy videos using nothing but …

YouTube believes it has become a daily habit for Indians, Rewind 2018 shows big growth in local content
6 years, 1 month ago

YouTube believes it has become a daily habit for Indians, Rewind 2018 shows big growth in local content

India Today  

As more people come online in India, and use the higher speed 4G networks, YouTube is benefiting. The company has revealed several unique trends today as it releases the Rewind 2018 report, highlighting how people in India are watching videos that are in local languages, and even in smaller cities and towns YouTube has become a popular app. In fact, …

Netflix, Amazon, Hotstar long way from making profits in India
6 years, 1 month ago

Netflix, Amazon, Hotstar long way from making profits in India

Live Mint  

New Delhi: India may be hoping to double its 250 million online video audience by 2020 but the close to 30 video streaming platforms in the country have a long way to go before any of them makes any real profit. Like Netflix, the road ahead is long for every other video streaming platform in India that is looking at …

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