COVID Has Killed the Superstar. SRK, Salman, Aamir, Akshay & Co. Must Catch Up, Measure Up
3 years, 5 months ago

COVID Has Killed the Superstar. SRK, Salman, Aamir, Akshay & Co. Must Catch Up, Measure Up

News 18  

How many times have you discussed or heard others discussing Shah Rukh Khan, Aamir Khan, Salman Khan, Akshay Kumar, Hrithik Roshan, Ajay Devgn, Ranveer Singh or Ranbir Kapoor lately? With increasing smartphone and computer penetration in India’s remotest parts, filmmakers and content creators with smaller budgets and brighter ideas will take away a major slice of theatre audiences. Instead of the eight-week gap between big screen and digital premiere of films, Bollywood will be forced to release on a streaming platform within two or three weeks of its theatrical opening. Today, those long relegated to the middle benches as ‘character actors’—Manoj Bajpayee, Nawazuddin Siddiqui, Pankaj Tripathi, Pratik Gandhi, Radhika Apte, Jaideep Ahlawat, Rasika Dugal and others—are household names.

Superstar Salman Covid Big  stars  akshay  superstar  measure  smaller  catch  srk  aamir  khan  ott  movie  killed  salman  covid  platforms  digital  marketing  big

History of this topic

India\'s OTT Landscape: Exploring the Surge and Saturation
1 year, 1 month ago

India\'s OTT Landscape: Exploring the Surge and Saturation

Deccan Chronicle  

The era of COVID-19 catapulted OTT services into the spotlight, as India's entertainment landscape shifted from traditional cable services to the convenience of streaming content on smartphones, laptops, and eventually Android TVs. Recent data paints a revealing picture, indicating that India now hosts a staggering 48.11 crore OTT users, accounting for 34% of the entire population. This figure represents individuals …

Kajal Aggarwal: OTT has replaced television, big screen
3 years, 4 months ago

Kajal Aggarwal: OTT has replaced television, big screen

Hindustan Times  

With the pandemic taking over our lives, and playing a big role in deciding how we consume entertainment, actor Kajal Aggarwal feels OTT space has replaced other mediums, and hopes that it isn’t a permanent change. Kajal Aggarwal made her digital debut with Venkat Prabhu’s Live Telecast. OTT platforms have replaced television and the big screen experience as people have …

Films clashes on the web: It’s more business play than content conflict, say fraternity members
3 years, 4 months ago

Films clashes on the web: It’s more business play than content conflict, say fraternity members

Hindustan Times  

Gone are the days of the much-hyped big Bollywood clashes on the big screen as theatres continue to wait for revival amid the Covid-19 crisis and OTT space emerging as the place for face-offs. Last week, Shilpa Shetty Kundra’s comeback vehicle Hungama 2 released digitally, clashing with Vikrant Massey and Kriti Kharbanda starrer 14 Phere. The established customer can see …

Coronavirus pandemic killed the superstar; can SRK, Aamir, Salman, Akshay & Co rise again?
3 years, 5 months ago

Coronavirus pandemic killed the superstar; can SRK, Aamir, Salman, Akshay & Co rise again?

Firstpost  

The uniquely skewed economics of Indian cinema had created the kind of stardom that depended solely on extravagant marketing and control over demand and supply to gloss over tired scripts, bad acting, and forgettable direction How many times have you discussed or heard others discussing Shah Rukh Khan, Aamir Khan, Salman Khan, Akshay Kumar, Hrithik Roshan, Ajay Devgn, Ranveer Singh …

Sadak 2, Laxmii, Drive’s debacle on OTTs: Have OTTs become a dumping ground?
4 years ago

Sadak 2, Laxmii, Drive’s debacle on OTTs: Have OTTs become a dumping ground?

Hindustan Times  

OTT platforms emerged as a saviour for everyone during the Covid 19 induced lockdown. Sadak 2 and Laxmmi both didn’t get a good response when they released on an OTT platform directly, as theatres were shut down due to the Covid 19 pandemic. It’s very difficult to sell a film there.” Explaining why it’s tough, Pandit tells us, “We have …

Discover Related