Deceptive Marketing Practices: Exploring Legal Dimensions Of Surrogate Advertisements And Consumer Misleading

In India, surrogate advertising is predominantly employed in the tobacco and liquor sectors due to the prohibition of direct promotions for these products. Rather than directly showcasing the banned items, companies present them indirectly by integrating them into Major brands such as Kingfisher and Wills rely on surrogate advertising to bring attention to their diverse product range. The former Union Health Minister, Mr. Anbumani Ramadoss, once contested the name of the Bangalore Indian Premier League cricket team, "Royal Challengers," alleging it was a clear surrogate “Merriam Webster defines a Surrogate as a 'substitute', And surrogate Conditions for non-misleading and valid “An 1. Framework Convention on Tobacco Control “Surrogate I) Making transparent laws banning surrogate ii) Providing teeth to the Advertising Standards Council of India to enable it to take action against false and misleading iii) Establishing a national coordinating mechanism for effective implementation of international and national regulations and commitments is highly essential. iv) Creating a consumer awareness programme to help people understand surrogate v) Requiring advertising agencies to have full knowledge of the products under the same brand for which they are promoting Views are personal.