All phones to have one regional language by 2017; original content is the need of the hour
8 years, 5 months ago

All phones to have one regional language by 2017; original content is the need of the hour

Firstpost  

This year in India, more feature phone units were shipped to consumers than smartphones, despite analyst expectations that 2016 would finally be the year smartphone sales would exceed those of feature phones. One of the best efforts at making smartphone technologies available in local regional languages is Indus OS. So we have been thinking about how to build products and services for this wave of new users — products that work for any level of connectivity, in local Indian languages, and across the devices that are most frequently used in India.” https://twitter.com/tech2eets/status/780646028412190721 These are language infrastructure building efforts, but what will really make smartphones relevant to users is original content. There is little consumption of local content in regional languages because there is less production of local content in regional languages. There is less production of local content in regional languages because there is little consumption of local content in regional languages.

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History of this topic

Regional languages to account for 54% of OTT content by 2024
2 years, 11 months ago

Regional languages to account for 54% of OTT content by 2024

Live Mint  

New Delhi: The share of regional languages in overall OTT video content will double from 27% in 2020 to 54% in 2024, as more streaming platforms take to vernacular programming and films, said a recent Ficci EY report. Today with most platforms reaching a stage of maturity, everyone is expanding their audience base by acquiring and creating content in multiple …

Regional OTT Platforms Make a Big Splash Taking Local Stories Beyond Language Barriers
3 years, 8 months ago

Regional OTT Platforms Make a Big Splash Taking Local Stories Beyond Language Barriers

News 18  

Covid-19 pandemic has changed our lives in many ways and one of them is the way we watch films. OTT platforms are the new cinema halls for movie goers… we meant movies watchers – you don’t need to go anywhere now to watch films, other than from one room to another in your homes. OHO Gujarati, Hoichoi, Sun NXT, Aha …

Demand for smartphones is on the rise, but feature phone market will also continue to grow, says Zen Mobiles CEO
8 years, 2 months ago

Demand for smartphones is on the rise, but feature phone market will also continue to grow, says Zen Mobiles CEO

Firstpost  

We spoke to Zen Mobile CEO Sanjay Karilona, on the feature phone segment in India and the importance of local context. With over 30 running feature phone models and 10-12 running smartphone models, Zen Mobiles certainly sees value in the feature phone segment. Karilona: India is one of the largest mobile phone markets in the world with almost 65 percent …

We celebrate linguistic diversity, but technology is not available in local languages – Firstpost
8 years, 7 months ago

We celebrate linguistic diversity, but technology is not available in local languages – Firstpost

Firstpost  

Every Indian has a right to high speed broadband internet. Kiosks, ATMs, ticketing machines and vending machines in local languages will help in an increase in number of people using these services. Keyboards, software, search engines, mobile operating systems, all of these are more useful to people in local languages, if the latest technology tools and services are to be …

Indus OS 2.0 interface in Micromax Unite 4 understands your language
8 years, 8 months ago

Indus OS 2.0 interface in Micromax Unite 4 understands your language

Live Mint  

Most smartphones, if we club them together in certain price brackets, more or less use the same set of hardware. Supports 12 regional languages: The user interface supports 12 Indian languages, including Hindi, Tamil, Bengali, Marathi, Gujarati, Oriya, Punjabi and Telugu. Regional language app bazaar: One of the highlights of Indus OS 2.0 is its app store which has more …

DoT will make local language support on mobile phones mandatory
9 years, 1 month ago

DoT will make local language support on mobile phones mandatory

Firstpost  

Department of Telecommunications is likely to come out with regulations in 3-4 months that will make it mandatory for mobile phones to support Hindi and at least one regional language. The move is aimed at making users communicate in local languages and access government services like e-payment through mobile phones. “Three months down the line, there will be a regulation …

Mobile and social media drive regional language content
10 years, 9 months ago

Mobile and social media drive regional language content

Business Standard  

Google, though was the first internet platform to offer Hindi translation to its users as early as 2007, Facebook took to Hindi in 2009 and Twitter allowed users to upload and read feeds in Hindi in 2011, it is only now that users are actually using Hindi more. "Looking at the previous year's statistics on accessing local language contents in …

Key Recommendations For Those Addressing Next Billion Mobile Internet Users
11 years, 7 months ago

Key Recommendations For Those Addressing Next Billion Mobile Internet Users

Firstpost  

The next wave of mobile Internet users will be from urban areas of emerging markets, finds Ovum. Operators and content providers should therefore step up to help the next billion progress to a smarter mobile Internet experience. “Operators and content providers now have an important role to play in helping the next billion transition from basic voice and SMS functionality, …

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