Premium segment brands created feeder base for Apple iPhone: Report
The HinduPremium-focused smartphone sellers like OnePlus, Oppo and Vivo helped Indian smartphone users make the aspirational jump to become iPhone owners, noted research firm Techarc in a report on Thursday. With the segment growing for the past few years in India the potential feeder base for iPhone is only expanding,” said Faisal Kawoosa, founder of Techarc, adding that the iPhone feeder base was also boosted by the stronger Android smartphone premium segment. Nearly 550 million own a smartphone priced at less than ₹20,000, which means there is already a huge feeder base for the premium segment. In turn, it is adding to the feeder base for iPhone, creating a feeder island making the next hop to the aspirational iPhone easy for potentially millions of users in years to come,” explained Kawoosa.