Smoking features in over 90 percent French movies even half a century after Nouvelle Vague, study finds
3 years, 6 months ago

Smoking features in over 90 percent French movies even half a century after Nouvelle Vague, study finds

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With 2.6 minutes of screen time on average per film, tobacco gets an exposure equivalent to six advertising spots, the survey, based on 150 films, examined. More than half a century after Nouvelle Vague films made smoking look sexy, French cinema is still addicted to tobacco which features in nearly all domestic productions, a survey showed on Wednesday. With 2.6 minutes of screen time on average per film, tobacco gets an exposure equivalent to six advertising spots, the survey by Ipsos for the French League Against Cancer said based on 150 films examined. The study, timed ahead of World No Tobacco Day on Monday, came as the French health authority Sante Public reported that last year saw the end of a years-long downward trend in smoking in France.

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