Scooter Braun is retiring from music management after 23 years. What’s next for him?
LA TimesScooter Braun revealed Monday that he seeks to be a “a father first, a CEO second, and a manager no more.” Scooter Braun, who helped propel singers Justin Bieber and Ariana Grande to global stardom and famously feuded with Taylor Swift over the rights to her master recordings, is done being a music manager. “After 23 years this chapter as a music manager has come to an end,” Braun announced in a lengthy statement shared Monday on Instagram. Braun, 42, said he found inspiration to embark on a new chapter after “one of my biggest clients and friends” — whom he did not name — decided to “go in a new direction.” For Braun, that was “a sign.” Amid this transition, Braun said he has grown closer with HYBE chairman Bang Si-Hyuk, who he said understands what Braun wants to be in this next chapter. Braun also teased to more growth at HYBE and collaborations with K-pop acts including BTS singer Jungkook and groups NewJeans, Le Sserafim, Seventeen “and many other new artists and ventures.” Braun concluded his statement sharing wisdom from recording exec Berry Gordy: “It never ends the way you wanted, but it doesn’t mean it didn’t happen.” Braun added, “That wisdom has proven to be correct.