Netflix’s subscriber and earnings growth on the rise as password-sharing crackdown pays off
8 months, 1 week ago

Netflix’s subscriber and earnings growth on the rise as password-sharing crackdown pays off

The Hindu  

Netflix’s subscriber and earnings growth accelerated in its latest quarter as the video streaming service benefits from a crackdown on freeloading viewers, an expansion into advertising and an acclaimed programming lineup. Given that the competition in video streaming seems to be ramping up again, Investing.com analyst Thomas Monteiro called “the lowering of guidance an intelligent strategy for keeping excitement put amid sky-high expectations.” As part of a shakeup that began in mid-2022, Netflix has been blocking the previously widespread practice of sharing subscriber passwords with friends and family living in other households. As part of its effort to train investors to pay more attention to its financial growth and foray into advertising, Netflix in April disclosed it will stop providing quarterly subscriber updates beginning next year. Netflix’s strategic shift also has resulted in more marquee events streamed live, such as a recent roast of retired football star Tom Brady, a hot-dog eating showdown featuring renowned glutton Joey Chestnut and two National Football League games on Christmas Day.

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