Embracing sustainable living
China DailyCHINA DAILY Eco-business shift How to turn environmental solutions into the top choice for businesses through strategic planning and technological innovation? Wang Fayou, a 34-year-old graduate from East China University of Science and Technology, developed an interest in environmental protection during his university years through an internship experience teaching elementary students about eco-friendly themes. In 2021, Wang joined Goodcycle Environment Technologies, a Chinese environmental startup established in 2017, to delve into the research and development of new recycled materials and products. However, the significance of our efforts lies in replacing virgin materials with recycled ones, reducing carbon emissions and contributing to the improvement of the Earth's environment," said Wang. To help consumers better identify the source of waste and improve environmental awareness, Goodcycle also includes detailed information on each recycled product's label, specifying the material, its composition percentage, and its volume in terms of a lifestyle product.