Why beauty fans are snapping up 'amazing' viral haircare product every TWO minutes: 'Smoother and silkier than I could have ever imagined'

SHOPPING – Contains affiliated content. Enter the ANSWR At-home Keratin Treatment, the award-winning product that's effective on all hair types and simultaneously eliminates and controls frizz for up to three months while magnifying shine in just 60 minutes. Georgiana Grudinschi created the world’s first-ever at-home keratin treatment free from harsh chemicals which has since gone on to sell out seven times A third agreed, writing: 'The keratin treatment has been a game-changer for my hair - it’s easy to use and lasts well. Something of a haircare revolution, Georgiana Grudinschi created the world’s first-ever at-home keratin treatment free from harsh chemicals which has since gone on to sell out seven times. Speaking of her motivation behind the brand, Georgiana Grudinschi said: 'I realized that countless women were in the same boat, wanting manageable hair but unable to justify the cost or time of regular salon visits' The magic behind this is the award-winning VeratinTech™ technology, featuring 100 per cent vegan keratin combined with gentle acids, a hard-working formula that helps control frizz, seal the cuticles and restore shine and softness without harsh chemicals or damage to your hair’s pH.