Scenic spots keep locals coming back
China DailyA view of the Tsingtao Beer Museum in Qingdao, Shandong province. Tsingtao Beer Museum in Qingdao, East China's Shandong province, has seen the number of its visitors steadily on the rise since 2020, says Yuan Weiwei, the museum's channel operation director. "At the same time, an increasing number of young people are coming to the museum for new projects, such as theater tours, and they take the opportunity to learn about Tsingtao beer and Qingdao," Yuan says. In 2020, the museum joined hands with the country's major online travel agency Trip.com Group to roll out different packages that integrate a light show, a tour guide and beer tasting for visitors to choose from when booking tickets to the museum. The museum is one of many destinations exploring ways to further tap into their fragmented resources to attract multiple visits by local residents, who have become a major driver of business during the pandemic.