Why Vijay’s ‘Master’ is Crucial for the Indian Film Industry
The QuintIn the South, as a film watching community, we cherish the event film. The more popular Hindi cinema that in this OTT era wishes to cannibalise the Indian film industry, probably got inducted into this ceremonial aspect with Baahubali. During my teenage and college years, the nascent cell phone and free SMS packages era, it was all about standing amidst crowds outside the theatre on release day trying to snag tickets in black. The stars have changed, ticket bootleggers have disappeared only to be replaced by bulk bookings, corporate bookings and an FDFS mania that rivals a cricket world cup final. In Mumbai or even Bangalore, I have had the experience of casually booking a ticket online on the first day of a big film, headlined by the biggest of stars and walking into a theatre that has the average weekend crowd looking like they were bored out of their wits at home.
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Vijay the Master: A blockbuster during a pandemic
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