Facebook’s most popular posts were trash. Here is how it cleaned up
2 years, 1 month ago

Facebook’s most popular posts were trash. Here is how it cleaned up

Live Mint  

Earlier this year, Meta Platforms Inc. quietly convened a war room of staffers to address a critical problem: virtually all of Facebook’s top-ranked content was spammy, oversexualized or generally what the company classified as regrettable. But the company’s executives and researchers were growing embarrassed that its widely viewed content report, a quarterly survey of the posts with the broadest reach, was consistently dominated by stolen memes, engagement bait and link spam for sketchy online shops, according to documents viewed by The Wall Street Journal and people familiar with the issue. Facebook’s third-quarter Widely Viewed Content Report, released on Tuesday, shows only one in the top 20 posts qualified as engagement bait, down from 100% a year earlier. “We’re cautiously optimistic of the progress we’ve made as we work to improve the quality of content within Facebook," said Anna Stepanov, head of Facebook Integrity, in an announcement of the report. In the third quarter last year, 70% of the top 20 most-viewed posts met the company’s existing definition of being “regrettable," a report from last year showed.

History of this topic

Meta set to take action on bullying and harassment content- Know-how
2 years, 4 months ago
Facebook sees 38% jump in hate speech, 86% rise in violent content on Instagram in April
2 years, 7 months ago
Facebook Asked Users What Content Was “Good” or “Bad for the World.” Some of the Results Were Shocking.
55 years ago
Facebook denies report that its AI fails to detect hate speech
3 years, 2 months ago
Facebook to change rules on attacking public figures on its platforms
3 years, 3 months ago
Facebook explains content it demotes in news feed in bid for transparency
3 years, 3 months ago
Facebook Reveals the Most Viewed Content in US and Results are Unexpected
3 years, 4 months ago
Facebook Continues Major Crackdown On Hate Content, Removes 3.15 Million Posts
3 years, 4 months ago
Facebook Reveals Most Viewed Posts To Rebut Claims It's Rife With Disinformation
3 years, 4 months ago
Facebook Had Lesser Hate Speech, Violence in End 2020, Proactive Steps Taken Against Bullying
3 years, 11 months ago
Facebook, Twitter outpaced by smaller platforms in fight against harmful content
3 years, 11 months ago
Facebook auto-generates videos celebrating extremist images
5 years, 8 months ago
Facebook has removed 1.5 million copies of the mosque attack video. New Zealand says it needs to do more
5 years, 9 months ago
Inside Facebook: Secrets of the Social Network
6 years, 3 months ago

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