Strong Mr Kipling sales drive ‘very encouraging’ quarter at Premier Foods
The IndependentFor free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Mr Kipling maker Premier Foods has hailed a “very encouraging” start to the financial year as sales reached the “top end” of its targets for past quarter. Our brands again benefited from the introduction of new products and continued marketing Alex Whitehouse, Premier Foods The firm said non-branded grocery sales were lower compared with two years ago amid a “slow recovery in the group’s out-of-home businesses in the quarter”. The group’s sweet treats business saw branded sales jump 3.2% against last year as Mr Kipling continued to “grow strongly” with 7.5% growth for the quarter. Premier Foods chief executive Alex Whitehouse said: “We have made a very encouraging start to the year, with quarter one sales at the top end of our expectations, as our brands again benefited from the introduction of new products and continued marketing.
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