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Coronavirus pandemic killed the superstar; can SRK, Aamir, Salman, Akshay & Co rise again?
FirstpostThe uniquely skewed economics of Indian cinema had created the kind of stardom that depended solely on extravagant marketing and control over demand and supply to gloss over tired scripts, bad acting, and forgettable direction How many times have you discussed or heard others discussing Shah Rukh Khan, Aamir Khan, Salman Khan, Akshay Kumar, Hrithik Roshan, Ajay Devgn, Ranveer Singh or Ranbir Kapoor lately? The uniquely skewed economics of Indian cinema had created the kind of stardom that depended solely on extravagant marketing and control over demand and supply to gloss over tired scripts, bad acting, and forgettable direction. With increasing smartphone and computer penetration in India’s remotest parts, filmmakers and content creators with smaller budgets and brighter ideas will take away a major slice of theatre audiences. Today, those long relegated to the middle benches as ‘character actors’ — Manoj Bajpayee, Nawazuddin Siddiqui, Pankaj Tripathi, Pratik Gandhi, Radhika Apte, Jaideep Ahlawat, Rasika Dugal and others —are household names.
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COVID Has Killed the Superstar. SRK, Salman, Aamir, Akshay & Co. Must Catch Up, Measure Up
News 18
Digital platforms too have started facing content crunch: Minissha Lamba
Hindustan Times)
Rise of streaming platforms in 2020 allowed me to identify, discover new talent sitting at home, writes Mukesh Chhabra
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