Cracking the online-ad game — the BJP outperforms the Congress
5 years, 1 month ago

Cracking the online-ad game — the BJP outperforms the Congress

The Hindu  

Data on online political Unsurprisingly, official pages of India’s two largest parties, the BJP and the Congress, are its two biggest spenders. Even so, the BJP’s ad outreach, measured in “impressions”, is higher by 10%. The BJP having high impressions despite lesser number of ads, could imply one of three things, says Cyril Sam, co-author of The Real Face of Facebook in India. “The BJP has more followers than the Congress, so post receives high organic impressions and additional money spent brings additional impressions; that the BJP’s content is organically more engaging than the Congress’; that the Congress is optimising for impressions and the BJP for engagement.” Number of impressions is the number of times an ad was displayed to users.

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History of this topic

KCR's party received more donations than Congress in 2023-24, BJP tops list
2 weeks, 6 days ago

KCR's party received more donations than Congress in 2023-24, BJP tops list

India Today  

The BJP received around Rs 2,244 crore in contributions of Rs 20,000 and above from donors in 2023-24, more than three times the amount it received in 2022-23. Interestingly, K Chandrashekar Rao's Bharat Rashtra Samithi received the second-highest donation at Rs 580 crore, pipping the Congress, which got Rs 289 crore. As per the data on the Election Commission of …

How BJP Outspent Congress Twice Over in Terms of Google Ads in 2024 Polls
6 months ago

How BJP Outspent Congress Twice Over in Terms of Google Ads in 2024 Polls

The Quint  

While the BJP and Congress dominated the digital space, other parties also made their presence felt. One particularly controversial video ad showed Congress leaders Rahul Gandhi and Siddaramaiah feeding 'funds' to a larger bird labelled ‘Muslim’ while smaller birds labelled ‘SC’, ‘ST’, and ‘OBC’ were left unfed. If we look at Google Ads Transparency data, it tells us the story …

Just 3-4 of Congress’ bank accounts have been attached, ‘not frozen’: BJP
9 months, 3 weeks ago

Just 3-4 of Congress’ bank accounts have been attached, ‘not frozen’: BJP

The Hindu  

The Congress has multiple bank accounts and just three-four of them have been attached, "not frozen", for non-payment of tax dues, the BJP said on March 23, accusing the opposition party of making misleading statements on the issue sensing its "imminent" defeat in the Lok Sabha poll. You can deposit money in these accounts and withdraw too, except ₹125 crore, …

Congress earned ₹171 cr via electoral bonds in 2022-23. How much did BJP make?
11 months ago

Congress earned ₹171 cr via electoral bonds in 2022-23. How much did BJP make?

Hindustan Times  

The Supreme Court has struck down electoral bonds as ‘unconstitutional’, thereby asking State Bank of India to stop issuing them ‘immediately’. The verdict by the apex court on electoral bonds comes months before the Lok Sabha elections How much donation did each political party receive through electoral bonds? Bharatiya Janata Party According to the annual audited report submitted to the …

BJP received nearly 90% of all corporate donations to national parties in 2022-23
11 months ago

BJP received nearly 90% of all corporate donations to national parties in 2022-23

The Hindu  

The Bharatiya Janata Party received nearly 90% of all corporate donations worth ₹680.49 crore that five national parties together gathered in 2022-23, according to a report by election watchdog Association for Democratic Reforms. The total donations received by the national parties during 2022-23 increased by ₹91.701 crore, an increase of 12.09% from the previous financial year 2021-22. Donations to the …

BJP got nearly ₹1300 cr through electoral bonds in 2022-23
11 months ago

BJP got nearly ₹1300 cr through electoral bonds in 2022-23

Hindustan Times  

The ruling BJP received nearly ₹1300 crore through electoral bonds in 2022-23, which was seven times more than what the Congress got in the same period through the same route. The BJP's total contributions stood at ₹2120 crore in the 2022-23 fiscal, of which 61 per cent came from electoral bonds, according to the party's annual audited report submitted to …

BJP got nearly ₹1300 crore through electoral bonds in 2022-23, over 7 times what Congress received
11 months ago

BJP got nearly ₹1300 crore through electoral bonds in 2022-23, over 7 times what Congress received

The Hindu  

The ruling BJP received nearly ₹1,300 crore through electoral bonds in the 2022-23, which was seven times more than what the Congress got in the same period through the same route. The BJP's total contributions stood at ₹2120 crore in the 2022-23 fiscal, of which 61% came from electoral bonds, according to the party's annual audited report submitted to the …

54% of BJP’s total income came from electoral bonds
11 months ago

54% of BJP’s total income came from electoral bonds

The Hindu  

The Bharatiya Janata Party received ₹1,294.14 crore through electoral bonds in 2022-23, which was nearly 54% of its total income during the year, and seven times higher than that of its main rival, the Congress party. The ruling party’s total income rose to ₹2,361 crore in the year 2022-23 from ₹1,917 crore in 2021-22, according to the annual audit report …

Over ₹40 crore spent on poll ads in November; Congress outspends BJP
1 year, 1 month ago

Over ₹40 crore spent on poll ads in November; Congress outspends BJP

Hindustan Times  

The top twenty political advertisers spent ₹5.98 crore on 7,901 ads on Meta’s platforms in the month of November, while 15,405 political ads worth ₹36.31 crore were published through Google Ads in the same duration. Congress uses campaign agencies while BJP relies on memes Ads placed by the parties’ pages or their state units’ pages reveal skewed figures in the …

BJP or Congress- Which party spent more money in Himachal, Gujarat Assemblies elections- Details
1 year, 7 months ago

BJP or Congress- Which party spent more money in Himachal, Gujarat Assemblies elections- Details

India TV News  

Money matters in modern elections in India. The Congress alone spent over Rs 130 crore for contesting the Gujarat and Himachal Pradesh assembly polls held late last year. An expenditure report submitted by the party to the Election Commission stated that the Congress spent Rs 27.02 crore in Himachal Pradesh and Rs 103.62 crore in Gujarat. In Himachal Pradesh, the …

BJP declares highest income for 2021-22; Trinamool’s income sees staggering jump: ADR report
1 year, 10 months ago

BJP declares highest income for 2021-22; Trinamool’s income sees staggering jump: ADR report

The Hindu  

The Bhartiya Janata Party has shown the highest income of ₹1,917.12 crore during the financial year 2021-22 among eight national parties, according to an analysis by the Association of Democratic Reforms, an NGO working on electoral and political reforms. The total income of eight national parties was ₹3,289.34 crore, of which the BJP’s share was 58.28% The BJP’s income has …

Money Matters: DMK Spent 87% of Total Expenditure on Ads in 2021-22; AAP 46%, BJP 37%, Reveals EC Data
1 year, 11 months ago

Money Matters: DMK Spent 87% of Total Expenditure on Ads in 2021-22; AAP 46%, BJP 37%, Reveals EC Data

News 18  

MK Stalin’s Dravida Munnetra Kazhagam has spent Rs 35.40 crore in 2021-22, according to the party’s annual balance sheet. If the absolute amount is considered, it is the BJP that has spent the highest amount of money, Rs 313.17 crore, on The party spent Rs 164.01 crore on Tamil Nadu’s ruling DMK has spent Rs 10.67 crore on print and …

Bhagwant Mann is spending crores for AAP ads on Facebook targeting Gujarat audience, here is what we found
2 years, 2 months ago

Bhagwant Mann is spending crores for AAP ads on Facebook targeting Gujarat audience, here is what we found

Op India  

Several netizens have raised questions about the money being spent by the Aam Aadmi Party-led Punjab government on Facebook ads that are running in Gujarat. It is Facebook’s policy to show details of the We picked three parameters to check the ads for the last 25 days running on Punjab Government’s official page targeting Gujarat in particular. On multiple ads/ad …

BJP Spent Over Rs 340 Cr on Poll Campaign in Five States, Maximum Expenditure in UP
2 years, 3 months ago

BJP Spent Over Rs 340 Cr on Poll Campaign in Five States, Maximum Expenditure in UP

News 18  

The Bharatiya Janata Party spent over Rs 340 crore in the assembly polls in five states held earlier this year, while the Congress shelled out more than Rs 194 crore for its campaigning in these states, according to the election expenditure reports of the two parties. According to the report filed by the BJP and put in public domain by …

BJP spent ₹340 crore on 2022 Assembly election campaigns
2 years, 3 months ago

BJP spent ₹340 crore on 2022 Assembly election campaigns

The Hindu  

The Bharatiya Janata Party spent more than ₹340 crore on its campaigns for the Uttar Pradesh, Uttarakhand, Manipur, Goa and Punjab Assembly elections earlier this year, with the majority of the spending being done in Uttar Pradesh, according to the party’s election expenditure report. At the same time, the Congress spent ₹194 crore on the five Assembly election campaigns, according …

‘Does Congress have democracy?' asks BJP, says ‘5 lakh for 5K crore….'
2 years, 5 months ago

‘Does Congress have democracy?' asks BJP, says ‘5 lakh for 5K crore….'

Hindustan Times  

India was plunged into darkness in the “Emergency” era, when the nation was being ruled by the Congress, the BJP's Ravi Shankar Prasad said on Friday, shortly after Rahul Gandhi concluded a presser where he carried out a no-holds barred attack on the centre. Ravi Shankar Prasad briefs media, hitting back at Congress and Rahul Gandhi. ) Right after his …

BJP out-earned and out-spent all other national parties in 2020-2021: ADR report
2 years, 6 months ago

BJP out-earned and out-spent all other national parties in 2020-2021: ADR report

The Hindu  

The BJP continued to out-earn and out-spend all other national parties in 2020-2021, with 54% of the income of the eight national political parties going to the BJP, a report by the Association for Democratic Reforms said on Friday. The ADR analysed the annual audited reports submitted to the Election Commission by the BJP, the Congress, the Communist Party of …

Facebook charged BJP less for India election ads than others
2 years, 9 months ago

Facebook charged BJP less for India election ads than others

Al Jazeera  

The cheaper rates allow the BJP, Facebook’s largest political client in India, to reach more voters for less money. TRC and ad.watch primarily compared the BJP with the Congress because they were the largest spenders on political But going by the higher rate Facebook charged the Congress, it has paid at least 11.7 million rupees more than what it would …

Inside Facebook and BJP’s world of ghost advertisers
2 years, 10 months ago

Inside Facebook and BJP’s world of ghost advertisers

Al Jazeera  

New Delhi, India – Facebook allowed a large number of ghost and surrogate advertisers to secretly fund the Bharatiya Janata Party’s election campaigns in India and boost the governing party’s visibility, according to an analysis of Advertisers either hid their identities or their connections with the BJP, even as they paid tens of millions of rupees to Facebook, mostly to …

BJP accounted for over half of assets declared by national parties in 2018-2019: report
3 years, 9 months ago

BJP accounted for over half of assets declared by national parties in 2018-2019: report

The Hindu  

Over 54% of the assets declared by seven national parties for 2018-2019 belonged to the Bharatiya Janata Party, while the Congress accounted for 58% of all liabilities reported by the parties, according to a report by the Association for Democratic Reforms released on Thursday. The ADR’s analysis of the balance sheets of the national parties at that time — the …

Out of Rs 951 Cr Voluntary Contributions of above Rs 20k, BJP Received Rs 698 cr: ADR Report
4 years, 1 month ago

Out of Rs 951 Cr Voluntary Contributions of above Rs 20k, BJP Received Rs 698 cr: ADR Report

News 18  

Five national political parties received Rs 951 crore through voluntary contributions of above Rs 20,000 out of which the ruling Bharatiya Janata Party received Rs 698 crore, a report said on Tuesday. The Association for Democratic Reforms in its podcast episode on analysis of donations from corporates and business houses to national political parties for financial year 2018-19 said, “Five …

BJP bagged largest share of corporate donations in 2018-19: Association for Democratic Reforms
4 years, 3 months ago

BJP bagged largest share of corporate donations in 2018-19: Association for Democratic Reforms

The Hindu  

Corporate and business houses donated ₹876.10 crore to five national parties in 2018-19. The BJP received ₹698.08 crore from 1,573 corporate donors, followed by the Congress with ₹122.5 crore from 122 donors while the NCP got ₹11.34 crore from 17 donors. Of the contribution to the five national parties, ₹20.54 crore was from the unsegregated category, which includes companies with …

BJP accounts for 54% of major parties’ 2019 poll expenses in U.P.
4 years, 5 months ago

BJP accounts for 54% of major parties’ 2019 poll expenses in U.P.

The Hindu  

The BJP accounted for more than half of the expenditure incurred by 10 political parties in Uttar Pradesh in the 2019 Lok Sabha elections, according to a report released on Thursday by the Association for Democratic Reforms. The report analysed the expenditure statements submitted to the Election Commission of India by five national parties – the BJP, the Congress, the …

Ad.watch is the only successful attempt at assimilating political advertisement data provided by Facebook
5 years, 1 month ago

Ad.watch is the only successful attempt at assimilating political advertisement data provided by Facebook

The Hindu  

How much did the BJP spend on political ads on Facebook in 2019? Not really Nayantara Ranganathan, a lawyer with the New Delhi-based Internet Democracy Project, talks of the “predatory nature of how these ads are delivered, according to one’s interests, behaviour, demographics, region, etc. It had expanded access to its Ad API to “help more people analyse political or …

AAP government spent 4 times more than Congress on ads
5 years, 1 month ago

AAP government spent 4 times more than Congress on ads

India TV News  

Delhi's ruling Aam Aadmi Party has spent about Rs 78 crore annually on The RTI sought by IANS said while between 2008 and 2012, the Congress government led by Sheila Dikshit spent Rs 75.9 crore, on an average annual expenditure of Rs 18.97 crore, the Arvind Kejriwal-led AAP government had spent Rs 311.78 crore on However, it is worth mentioning …

BJP spent most in Maharashtra, Haryana polls in 2014: ADR
5 years, 3 months ago

BJP spent most in Maharashtra, Haryana polls in 2014: ADR

India TV News  

The BJP had spent over 60 per cent of the total expenditure by all political parties, on publicity, travel, miscellaneous expenses and lumpsum amount to the candidates in the 2014 Haryana and Maharashtra Assembly polls, according to a report the Association for Democratic Reforms. "The BJP has incurred the maximum -- Rs 186.39 crore -- under Publicity, which forms 66.40 …

BJP splurged four times more than Congress in Maharashtra, Haryana 2014 polls
5 years, 3 months ago

BJP splurged four times more than Congress in Maharashtra, Haryana 2014 polls

India Today  

The Bharatiya Janata Party spent four times more than its rivals in the Maharashtra and Haryana assembly elections 2014, a recent study suggests. The report, based on the data available with the Election Commission website, says that total fund collected by the 15 political parties during the Maharashtra and the Haryana assembly elections 2014 was Rs 464.55 crore and the …

BJP received 16 times as much funding through corporate donations than Congress from 2016 to 2018, says ADR report
5 years, 6 months ago

BJP received 16 times as much funding through corporate donations than Congress from 2016 to 2018, says ADR report

Firstpost  

‘Out of the six national parties, BJP received the maximum donations of Rs 915.596 crore from 1,731 corporate donors,’ an ADR report said. “Out of the six national parties, BJP received the maximum donations of Rs 915.596 crore from 1,731 corporate donors followed by Congress which received a total contribution of Rs 55.36 crore from 151 corporate donors and NCP …

BJP received more than Rs 900 crore as donations between 2016-18: ADR
5 years, 6 months ago

BJP received more than Rs 900 crore as donations between 2016-18: ADR

India TV News  

The BJP received more than Rs 900 crore as donations from over 1,500 corporates between 2016-18, over 16 times more than what the Congress got in the same period, a new report said on Tuesday. "Out of the six national parties, BJP received the maximum donations of Rs 915.596 crore from 1,731 corporate donors followed by Congress which received a …

2019 elections: Political ad spend on Facebook, Google tops ₹53 cr
5 years, 7 months ago

2019 elections: Political ad spend on Facebook, Google tops ₹53 cr

Live Mint  

Political parties have spent over ₹53 crore on digital platforms like Google and Facebook between February and May, with the Bharatiya Janata Party accounting for a lion's share of the spending. According to Facebook's Ad Library Report, there were 1.21 lakh political ads with a total spending of more than ₹26.5 crore between February and May 15 this year. Interestingly, …

Congress’ homework rebuilding the party
5 years, 8 months ago

Congress’ homework rebuilding the party

Deccan Chronicle  

When you log on to www.bjp.org, there is a message that says “welcome to the website of the world’s largest party”. This party has over nine crore members, but membership is not easy to get. Every member of the BJP must therefore contribute Rs 105 or more on joining the party. It will interest the reader to know that the …

BJP accounts for 53% of overall political ad blitz
5 years, 9 months ago

BJP accounts for 53% of overall political ad blitz

Live Mint  

New Delhi: The Bharatiya Janata Party is leveraging advertising to connect with voters in the run-up to the General Elections scheduled to kick start from 11 April. BJP’s share of advertising was 53% of the overall ad insertions across print, radio and television, while the Rahul Gandhi-led Indian National Congress' ad insertions stood at 14%, according to data from AdEx …

BJP supporters way ahead of others in political advertisement spend on Facebook
5 years, 9 months ago

BJP supporters way ahead of others in political advertisement spend on Facebook

India TV News  

As campaigning for general election picks up, the ruling Bharatiya Janata Party and its supporters continued to corner a bulk of ad spends on Facebook that have grown to Rs 8.38 crore, as per data from the social media giant. As per Facebook's Ad Library Report, the number of political ads was at 34,048 with the total spend at over …

Facebook says political ad-spend in Feb-March is worth over Rs 4 crore; promotions by BJP, supporters account for lion’s share
5 years, 10 months ago

Facebook says political ad-spend in Feb-March is worth over Rs 4 crore; promotions by BJP, supporters account for lion’s share

Firstpost  

The Bharatiya Janata Party and its supporters accounted for a lion’s share of total political advertising worth over Rs 4 crore on Facebook, according to data compiled by the social media giant. New Delhi: The Bharatiya Janata Party and its supporters accounted for a lion’s share of total political advertising worth over Rs 4 crore on Facebook, according to data …

50% political ad spend on Facebook last month came from BJP backers
5 years, 10 months ago

50% political ad spend on Facebook last month came from BJP backers

Live Mint  

Advertisers in India spent over ₹4 crore for political ads on Facebook last month and more than half of the amount came from the ruling Bharatiya Janata Party and its backers, according to data from Facebook's Ad Archive report. While regional parties spent just around ₹20 lakh on Facebook, the Congress Party and its backers spent just around ₹10 lakh …

Congress popularity wanes, attracts a mere 20% of BJP’s receipts in 2017-18
5 years, 11 months ago

Congress popularity wanes, attracts a mere 20% of BJP’s receipts in 2017-18

Op India  

The popularity of the Grand Old Party, Congress has been on the downswing since 2013 with the BJP coming to power in 2014 backed by a thumping majority. The waining popularity of the Congress party, despite the several Rahul Gandhi ‘coming of age’ articles written by its friendly media, is evident from the fact that their income has plummeted massively …

BJP splurged on ads ahead of Madhya Pradesh elections
6 years, 1 month ago

BJP splurged on ads ahead of Madhya Pradesh elections

Live Mint  

New Delhi: The ruling Bharatiya Janata Party was the top ad spender before the recently concluded assembly election in Madhya Pradesh. Between August and November, BJP’s share of advertising in MP was 73% of the overall ad insertions across print, radio and television, while the Indian National Congress ad insertions stood at 27%, according to data from AdEx India, a …

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