A personal tribute to the legend: Working with master strategist Arun Jaitley during 2002 Gujarat elections
5 years, 4 months ago

A personal tribute to the legend: Working with master strategist Arun Jaitley during 2002 Gujarat elections

Op India  

This story dates back to the post-Godhra election of 2002. Days before polling day, Arun Jaitely ji had anchored here in Gujarat and also supervised and finalised all ads that were released in Gujarat’s newspapers and Cable TV then. For the polling day ad’s briefing, Nitai Pandya from Addition went to see Arun Jaitely. He therefore met Nitai very late in the evening — almost well past the deadline when newspapers would close their ad bookings for the next day’s issue. The polling day’s ad was crafted with two objectives: One to latently remind Gujarat voters on Godhra riots in which innocent train passengers were mercilessly torched.

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