How the beauty industry exploits our fear of ageing
Live Mint“Have you got your booster?” I asked the aesthetician microneedling my face. “Well, I’m not into injectables yet, but I feel like I need a tiny little booster for the undereye,” he said, pointing to an imaginary dark circle. “Tell me you’re a beauty addict without telling me you’re a beauty addict,” I laughed, informing him that I was referring to the covid vaccine. The problem is compounded when preventative cosmetic procedures are increasingly marketed to younger demographics, creating a fear of something, which isn’t even close to happening yet. I read a meme on Instagram the other day that said, “The reason men age better than women is because they’re allowed to grow older.” It made me think of a conversation with a 60-year-old sitting next to me in a salon.
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