Kellogg's CEO draws flak for advocating 'cereal for dinner' as way to save money- Video

Kellogg's chief executive Gary Pilnick has courted controversy by suggesting people to eat cereals for dinner in order to save money. Kellogg's CEO, Gary Pilnick has courted controversy by suggesting people to eat cereals for dinner in order to save money./@KelloggsUS) " The cereal category has always been quite affordable, and it tends to be a great destination when consumers are under pressure," said Pilnick. " When CNBC host Carl Quintanilla asked Pilnick if such encouragement to eat cereal for dinner could “land the wrong way,” the Kellogg's CEO was quick to say: “In fact, it’s landing really well right now.” Videos of the CNBC host's interaction with the Kellogg's CEO have gone viral on social media. "Kellogg CEO Gary Pilnick suggests that struggling families should shift their mindset and eat “cereal for dinner” as a way to cut costs.He was paid $4 million last year which is ~100x more than his average employees. "Saw a CNBC piece with Kellogg CEO Gary Pilnick talking about marketing his company's cereal as dinner for families.