Glasgow woman selected as face of national breast cancer awareness campaign
The IndependentGet the free Morning Headlines email for news from our reporters across the world Sign up to our free Morning Headlines email Sign up to our free Morning Headlines email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy A woman whose biggest fear after she was diagnosed with breast cancer was not being able to exercise has been selected by adidas to tell her story for October’s Breast Cancer Awareness Month. The adidas campaign called strength in nature has been launched in partnership with Breast Cancer Now to help raise awareness of breast cancer and support the vital work carried out by the charity. Rachael Franklin, director of fundraising, communications and engagement at Breast Cancer Now said: “We are so delighted to be partnering with adidas this Breast Cancer Awareness Month on their Strength In Nature campaign. “In the UK, one woman is diagnosed with breast cancer every 10 minutes and one man is diagnosed every day and, alarmingly, without urgent action this will rise to one woman being diagnosed in the UK every eight minutes by 2030.
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