Yahoo's Other Problem: The Shrinking Display Market
16 years, 5 months ago

Yahoo's Other Problem: The Shrinking Display Market

Wired  

Yahoo's plan to serve Google ads to its underperforming key words has led to monopoly allegations against Google and a delay in implementing their June partnership. The plan was supposed to bolster Yahoo's ailing search business, but now it looks like the company's cash cow — display — is about to suffer as well. Bank of America's senior analyst Brian Pitz thinks that the tumbling market spells bad news for display advertising: "Our channel checks indicate the market for display ads, particularly branded or CPM-based ads, continues to worsen beyond our prior expectations and from second quarter levels." The company's new ad serving platform APT hopes to ramp up usage and trust in display advertising by making it easier to launch large scale campaigns online. Pitz continues: "Given the current market environment, we believe advertisers are likely to hold back discretionary brand-building dollars in favor of measurable search and performance-based display advertising."

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History of this topic

Google’s persistent ad slump weighs on Alphabet’s 1Q results
1 year, 11 months ago

Google’s persistent ad slump weighs on Alphabet’s 1Q results

Associated Press  

SAN FRANCISCO — Google’s advertising malaise persisted during the first quarter while the internet company also grapples with advancements in artificial intelligence technology that threaten to undercut its dominant search engine. An unprecedented downturn in Google’s digital ad revenue – the company’s main moneymaker for more than 20 years – came into sharper focus Tuesday with the release of the …

Google Ad Revenue Expected to Drop for Second Straight Quarter
1 year, 11 months ago

Google Ad Revenue Expected to Drop for Second Straight Quarter

Live Mint  

Google is expected to report a second straight drop in advertising revenue, extending a rare decline as the company battles economic uncertainty and tries to capitalize on recent advances in artificial intelligence. Alphabet Inc., Google’s parent company, is expected to report $53.7 billion in ad revenue for the first quarter, a drop of 1.8% from the same period last year, …

Yahoo will eliminate 1,000 jobs in latest tech workforce cuts
2 years, 1 month ago

Yahoo will eliminate 1,000 jobs in latest tech workforce cuts

LA Times  

Yahoo Inc. joins the tech industry layoff wave, cutting about 1,000 jobs starting this week with more to come as it restructures its advertising tech division. Yahoo Inc. will eliminate about 1,000 jobs beginning this week, or roughly 12% of its employees, the first round of cuts in a larger plan to restructure its advertising tech division amid a wave …

Google, Apple, Amazon give investors reason to fret
2 years, 1 month ago

Google, Apple, Amazon give investors reason to fret

The Hindu  

Wall Street had its eyes on Friday on big tech after some of the biggest companies in the world posted lacklustre quarterly financial performances. The company posted its first quarterly revenue drop in nearly four years after pandemic-driven restrictions on its China factories curtailed sales of the latest iPhone during the holiday season. Amazon reported worse-than-expected fourth-quarter profits, but its …

Google’s ad sales take a beating, a bad sign for wider economy
2 years, 5 months ago

Google’s ad sales take a beating, a bad sign for wider economy

LA Times  

What’s happening at Google? Above, at the company’s campus in Mountain View, Calif. Summertime revenue growth at Google’s corporate parent slipped to its slowest pace since the pandemic jarred the economy more than two years ago, with advertisers clamping down on spending and bracing for a potential recession. YouTube sales were down: quarterly ad sales decreased 2% from a year …

Amazon trots out YouTube-sized advertising business
3 years, 1 month ago

Amazon trots out YouTube-sized advertising business

The Hindu  

Amazon pulled the veil off its sprawling advertising business for the first time on Thursday, revealing a business larger than that of Google's YouTube. Analyst Benedict Evans on Twitter said that made Amazon's ad revenue similar in size to the entire global newspaper industry, and Statista put global newspaper annual ad spending at $29.5 billion. An Amazon official however told …

Verizon sells internet trailblazers Yahoo and AOL
3 years, 10 months ago

Verizon sells internet trailblazers Yahoo and AOL

The Hindu  

AOL and Yahoo are being sold again, this time to a private equity firm. Wireless company Verizon will sell Verizon Media, which consists of the once-pioneering tech platforms, to Apollo Global Management in a $5 billion deal. Verizon spent about $9 billion buying AOL and Yahoo over two years starting in 2015, hoping to jump-start a digital media business that …

AOL and Yahoo, once-pioneering tech platforms, are being sold in a $5 billion deal
3 years, 10 months ago

AOL and Yahoo, once-pioneering tech platforms, are being sold in a $5 billion deal

Firstpost  

AOL and Yahoo are being sold again, this time to a private equity firm. Wireless company Verizon will sell Verizon Media, which consists of the once-pioneering tech platforms, to Apollo Global Management in a $5 billion deal. Verizon spent about $9 billion buying AOL and Yahoo over two years starting in 2015, hoping to jump-start a digital media business that …

Verizon sells internet trailblazers Yahoo and AOL for $5B
3 years, 10 months ago

Verizon sells internet trailblazers Yahoo and AOL for $5B

Associated Press  

AOL and Yahoo are being sold again, this time to a private equity firm. Wireless company Verizon will sell Verizon Media, which consists of the once-pioneering tech platforms, to Apollo Global Management in a $5 billion deal. Verizon spent about $9 billion buying AOL and Yahoo over two years starting in 2015, hoping to jump-start a digital media business that …

Verizon to sell its Yahoo, AOL unit to Apollo in $5-billion deal
3 years, 10 months ago

Verizon to sell its Yahoo, AOL unit to Apollo in $5-billion deal

LA Times  

AOL and Yahoo are being sold again, this time to a private equity firm. Verizon will sell Verizon Media, which consists of the pioneering tech platforms, to Apollo Global Management in a $5-billion deal. Verizon spent about $9 billion buying AOL and Yahoo over two years starting in 2015, hoping to jump-start a digital media business that would compete with …

Google ad rebound offsets Alphabet's first-ever sales drop
4 years, 8 months ago

Google ad rebound offsets Alphabet's first-ever sales drop

India Today  

Google’s ad sales have recovered since plummeting in March during the coronavirus pandemic, parent Alphabet said on Thursday, easing concerns about its first quarterly sales slide in its 16 years as a public company. Alphabet shares were barely changed at $1,552, above their pre-pandemic high, after it said revenue fell 2 per cent in the second quarter, less than analysts’ …

Alphabet shares fall as Google misses revenue target; YouTube revenue pegged at $4.72 bn
5 years, 1 month ago

Alphabet shares fall as Google misses revenue target; YouTube revenue pegged at $4.72 bn

Firstpost  

Google-parent Alphabet Inc on Monday reported its worst fourth-quarter revenue growth since 2015, missing analysts’ estimate for a period in which its top online advertising rivals beat expectations. But new concerns have emerged among investors about whether its dominance will last as US antitrust regulators investigate Google and as Amazon.com Inc and Facebook Inc continue to grow their ads businesses …

Yahoo logs off as Verizon completes $4.5 bn takeover, CEO Marissa Mayer quits
7 years, 9 months ago

Yahoo logs off as Verizon completes $4.5 bn takeover, CEO Marissa Mayer quits

India TV News  

Verizon has taken over Yahoo, completing a $4.5 billion deal that marks the end of the Yahoo’s 21-year-old history as a publicly traded company and the five-year reign of Yahoo CEO Marissa Mayer. CEO Mayer will not be joining Verizon and will walk away from Yahoo with a compensation package currently worth about $127 million, including her severance pay and …

Verizon takes over Yahoo to complete $4.5 billion deal
7 years, 9 months ago

Verizon takes over Yahoo to complete $4.5 billion deal

Associated Press  

SAN FRANCISCO — Verizon has taken over Yahoo, completing a $4.5 billion deal that will usher in a new management team to attempt to wring more advertising revenue from one of the internet’s best-known brands. Yahoo’s email and other digital services such as sports, finance and news will be run by Tim Armstrong, who has been running AOL since Verizon …

Verizon takes over Yahoo to complete Rs 29,000 cr deal
7 years, 9 months ago

Verizon takes over Yahoo to complete Rs 29,000 cr deal

India TV News  

Verizon has taken over Yahoo, completing a $4.5 billion deal that will usher in a new management team to attempt to wring more advertising revenue from one of the internet's best-known brands. She will walk away from Yahoo with a compensation package currently worth about $127 million, including her severance pay and stock awards that will be fully vested with …

Verizon to take over Yahoo, will cut 2,000 jobs
7 years, 9 months ago

Verizon to take over Yahoo, will cut 2,000 jobs

Firstpost  

After the Verizon deal, Yahoo will be renamed Altaba, a holding company whose primary assets will be its stake in Alibaba Group Holding Ltd and a 35.5 percent stake in Yahoo Japan Corp. Yahoo Inc shareholders on Thursday approved the company’s pending sale of its core internet business to Verizon Communications Inc for $4.48 billion, according to preliminary results from …

Verizon’s first move with Yahoo is to ditch 2,100 jobs
7 years, 9 months ago

Verizon’s first move with Yahoo is to ditch 2,100 jobs

Associated Press  

NEW YORK — About 2,100 jobs are on the chopping block as Verizon prepares to combine Yahoo and AOL for a digital advertising offensive. USING YAHOO Verizon has a simple goal in buying Yahoo’s core business: It wants to challenge Google and Facebook in the huge and lucrative field of digital advertising. Verizon wants to become a strong third choice …

Yahoo and AOL will merge to form a new company called Oath
7 years, 11 months ago

Yahoo and AOL will merge to form a new company called Oath

Firstpost  

AOL and Yahoo will be combined into a unit called Oath after telecom titan Verizon buys the pioneering internet firm, according to a tweet Monday by the AOL chief. A price cut early this year kept Verizon on track to consummate the purchase of Yahoo’s internet business, and share the costs from a pair of epic hacks that threatened to …

AOL chief says firm shopped buyout deals to Google, Facebook
8 years ago

AOL chief says firm shopped buyout deals to Google, Facebook

Live Mint  

Wilmington : AOL Inc. sought to cut a deal with online rivals Google Inc. and Facebook Inc. before agreeing to a $4.4 billion buyout by Verizon Communications Inc., the company’s top executive told a Delaware judge. “The Verizon offer was a good deal for the company.’’ Investment funds holding more than 8 million AOL shares want Chancery Judge Sam Glasscock …

Yahoo salvages Verizon deal with USD 350 million discount
8 years, 1 month ago

Yahoo salvages Verizon deal with USD 350 million discount

India TV News  

Yahoo salvages Verizon deal with USD 350 million discount Yahoo is taking a USD 350 million hit on its previously announced USD 4.8 billion sale to Verizon in a concession for security lapses that exposed personal information stored in more than 1 billion Yahoo user accounts. Yahoo is taking a USD 350 million hit on its previously announced USD 4.8 …

Verizon to close Yahoo deal $250-$350 million less than original deal
8 years, 1 month ago

Verizon to close Yahoo deal $250-$350 million less than original deal

Firstpost  

Verizon Communications Inc is close to a revised deal to buy Yahoo Inc’s core internet business for $250 million to $350 million less than the original agreed price of $4.83 billion, according to a source briefed on the matter. Since last year, Verizon had been trying to persuade Yahoo to amend the terms of the acquisition agreement to reflect the …

Yahoo will close the sales with Verizon in the second quarter – Firstpost
8 years, 2 months ago

Yahoo will close the sales with Verizon in the second quarter – Firstpost

Firstpost  

Yahoo Inc on Monday reported better-than-expected quarterly profit and revenue, and said the sale of its core internet business to Verizon Communications Inc should be completed in the second quarter, allaying some investor concerns that the deal might collapse. Operating results for the fourth quarter, featuring a 15 percent gain in revenue from a year ago, appeared to provide some …

What's next for Yahoo and Verizon?
8 years, 2 months ago

What's next for Yahoo and Verizon?

Salon  

By the end of March, Yahoo is supposed to enter a new phase of its 23-year existence through its acquisition by wireless carrier Verizon. “However I suspect they are keen to persist with the original strategy despite much criticism from shareholders.” If Verizon were to pull out of the deal, it’s unclear who else would want Yahoo. Verizon executives reportedly …

Verizon says it’ll take a while to figure out how the Yahoo hack affects their deal
8 years, 5 months ago

Verizon says it’ll take a while to figure out how the Yahoo hack affects their deal

LA Times  

Verizon Communications Inc. is still evaluating how the hack at Yahoo Inc. affects its $4.8-billion agreement to buy the Internet company’s core assets, and it said figuring out the effects on the deal will be a “long process.” Verizon is interested in Yahoo because it wants to build an online advertising arm that could rival Google and Facebook. But a …

The identity crisis that led to Yahoo’s demise
8 years, 8 months ago

The identity crisis that led to Yahoo’s demise

Live Mint  

San Francisco: When senior Yahoo executives gathered at a San Jose hotel for a management retreat in the spring of 2006, there was no outward sign of a company in crisis. Many of the more than two dozen former Yahoo managers interviewed by Reuters over the past two weeks—who now occupy executives suites elsewhere in Silicon Valley—agree that the company’s …

Verizon said to end Yahoo survival fight with a $4.8b deal
8 years, 8 months ago

Verizon said to end Yahoo survival fight with a $4.8b deal

China Daily  

A man drives a Mini Cooper with a Yahoo! Activist investors including Starboard Value demanded and then pressured for change Yahoo Inc's years-long fight to survive as a standalone company has drawn to a close, internal sources said on Monday. Verizon Communications Inc will announce plans to buy Yahoo's core assets for a bit more than $4.8 billion, said two …

Verizon expected to buy Yahoo core for $4.8b .
8 years, 8 months ago

Verizon expected to buy Yahoo core for $4.8b .

China Daily  

Activist investors including Starboard Value demanded and then pressured for change Yahoo Inc's years-long fight to survive as a standalone company has drawn to a close, internal sources said on Monday. Verizon Communications Inc will announce plans to buy Yahoo's core assets for a bit more than $4.8 billion, said two people with direct knowledge of the situation who asked …

Why Yahoo Still Matters
8 years, 8 months ago

Why Yahoo Still Matters

Huff Post  

Yahoo CEO Marissa Mayer is seen in January 2014. Robert Galbraith / Reuters Verizon announced its long-awaited plan Monday morning to buy much of the ailing web giant Yahoo as the mobile behemoth looks to build an empire of media properties from the embers of the internet’s biggest early players. Yahoo will give Verizon, the largest wireless network in the …

Verizon confirms Yahoo! buyout worth $4.83bn
8 years, 8 months ago

Verizon confirms Yahoo! buyout worth $4.83bn

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Analysts have said the deal could mark the end …

Verizon Buys Internet Giants Yahoo for $4.8 Billion
8 years, 8 months ago

Verizon Buys Internet Giants Yahoo for $4.8 Billion

The Quint  

Verizon is buying Yahoo for $4.83 billion, marking the end of an era for a company that once defined the internet. The sale announced on Monday marks the second time in two years that Verizon has snapped up the remains of a fallen internet star as it broadens its digital reach. Yahoo will be left with its stakes in Alibaba …

Verizon buys Yahoo web assets for $4.8 billion
8 years, 8 months ago

Verizon buys Yahoo web assets for $4.8 billion

Live Mint  

San Francisco: Verizon Communications Inc. agreed to buy Yahoo Inc.’s web assets for $4.83 billion, ending the company’s two-decade run as an independent business that took it from Stanford University start-up at the dawn of the Internet age to also-ran behind nimbler online rivals such as Google and Facebook Inc. Verizon will pay cash in a deal that includes Yahoo …

An end to Yahoo era, Verizon buys internet pioneer in Rs 32000 cr all-cash deal
8 years, 8 months ago

An end to Yahoo era, Verizon buys internet pioneer in Rs 32000 cr all-cash deal

India TV News  

An end to Yahoo era, Verizon buys internet pioneer in Rs 32000 cr all-cash deal Verizon Communications has agreed to buy online portal Yahoo Inc. for little over $4.8 billion or around Rs 32200 crore, according to media reports. The deal is expected to be announced formally on Monday before Verizon Communications has confirmed $4.83 billion buyout of online pioneer …

Verizon buys Yahoo for $4.8 billion, and it’s giving Yahoo’s brand another chance
8 years, 8 months ago

Verizon buys Yahoo for $4.8 billion, and it’s giving Yahoo’s brand another chance

LA Times  

The Yahoo sign at the company’s headquarters in Sunnyvale, Calif. Verizon Communications Inc. built its business on pipes and antennae. “Yahoo is a company that changed the world,” Yahoo Chief Executive Marissa Mayer said in a note to employees. Yahoo’s Web business will be integrated with AOL, but AOL spokeswoman Caroline Campbell said “Yahoo brands will not go away.” Instead, …

Verizon 'agrees to buy Yahoo' for $5bn
8 years, 8 months ago

Verizon 'agrees to buy Yahoo' for $5bn

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Verizon has agreed to buy …

Verizon said to be buyer of Yahoo for $5 billion: Reports
8 years, 8 months ago

Verizon said to be buyer of Yahoo for $5 billion: Reports

Associated Press  

NEW YORK — Verizon has agreed to buy online portal Yahoo Inc. for roughly $5 billion, according to multiple media reports, each citing a single unnamed source. The deal is likely to end the four-year reign of Yahoo CEO Marissa Mayer, a former Google executive who flopped in her attempts to turn around the Sunnyvale, California, company. Yahoo has been …

Verizon reportedly close to acquiring Yahoo for around $5 billion
8 years, 8 months ago

Verizon reportedly close to acquiring Yahoo for around $5 billion

LA Times  

Verizon is reportedly nearing a deal to purchase Yahoo for close to $5 billion, bringing to an end a months-long bidding process for a now-ailing company that was once an Internet trailblazer. A purchase could open the doors for Verizon to generate additional revenue through Yahoo’s editorial properties, video services and advertising technology. Selling ads around these outlets, as well …

Yahoo reports lackluster results as sale looms
8 years, 8 months ago

Yahoo reports lackluster results as sale looms

Firstpost  

Yahoo’s quarterly earnings fell short of Wall Street expectations on Monday in what may be the company’s last financial report before it sells its core business. Yahoo’s quarterly earnings fell short of Wall Street expectations in what may be the company’s last financial report before it sells its core business. Revenue in the company’s emerging businesses, which Chief Executive Officer …

Yahoo offering more than 3,000 patents amid strategic reviews
8 years, 9 months ago

Yahoo offering more than 3,000 patents amid strategic reviews

Live Mint  

Inc. is exploring the sale of more than 3,000 patents as part of an effort begun earlier this year to look into ways to monetize its intellectual property. The company has extended efforts on the divestiture of patents and pending patents held by its Excalibur LLC unit that include search, advertising and cloud-based technology, the company said in an e-mailed …

Verizon to bid $3 billion for Yahoo’s core business, report says
8 years, 9 months ago

Verizon to bid $3 billion for Yahoo’s core business, report says

LA Times  

Yahoo is led by President and CEO Marissa Mayer, shown in 2014. Yahoo Inc. shares are down slightly after a report that Verizon Communications Inc. is expected to bid $3 billion for the embattled tech company’s core Internet business. NEWSLETTER: Get the day’s top headlines from Times Editor Davan Maharaj >> Adding Yahoo could help Verizon push further into the …

Daily Mail says may partner to bid for Yahoo
8 years, 11 months ago

Daily Mail says may partner to bid for Yahoo

Firstpost  

The parent of Britain’s Daily Mail said on Wednesday it had not submitted it’s own bid to buy Yahoo Inc’s core Internet business, but was still in talks to partner with other suitors of the U.S. company. Shares of Yahoo rose as much as 5 percent on Wednesday, as investors digested the company’s slightly better-than-expected quarterly results late on Tuesday …

Who might buy Yahoo, and what would they gain?
8 years, 11 months ago

Who might buy Yahoo, and what would they gain?

LA Times  

A Yahoo sale would mark an end for a company once considered a Web giant, but it’s an option investors have rallied behind. A sale would mark an end for a company once considered a giant of the Web, but it’s an option investors — who have grown increasingly frustrated with Yahoo’s direction — have rallied behind. They’d be buying …

Don’t miss! MailOnline site caught in arms of Yahoo
8 years, 11 months ago

Don’t miss! MailOnline site caught in arms of Yahoo

Live Mint  

London, Paris: The Sidebar of Shame may need a sugar daddy of its own. Now, the ailing US internet group Yahoo looks like it could be a surprise solution to the challenges facing Daily Mail and General Trust Plc, but a tie-up faces plenty of hurdles. Yahoo is the fourth-biggest seller of online display ads in the US after Facebook, …

Yahoo to decide next strategic steps after quarterly earnings: Sources
9 years, 2 months ago

Yahoo to decide next strategic steps after quarterly earnings: Sources

Firstpost  

Yahoo Inc will decide on its next strategic steps only after releasing quarterly earnings on Feb. 2, people familiar with the matter said, as the company continues to resist investor calls to explore a sale of its core Internet assets. Yahoo this month rebuffed several potential buyers for its core Internet assets, including private equity firms, the three sources said …

Yahoo to keep Alibaba, spin off core business
9 years, 3 months ago

Yahoo to keep Alibaba, spin off core business

Firstpost  

Yahoo flipped its reorganization plan Wednesday, announcing it would keep its stake in China’s Alibaba but spin off its core Internet business creating new uncertainties for the struggling tech giant. The plan, expected to sharply cut back some of Yahoo’s operations and likely reduce the workforce of some 11,000, would create “greater transparency to ensure that Yahoo’s business operations are …

Yahoo mulls selling Internet business to dodge $10 billion tax bill
9 years, 3 months ago

Yahoo mulls selling Internet business to dodge $10 billion tax bill

India TV News  

Yahoo mulls selling Internet business to dodge $10 billion tax bill San Francisco: Yahoo's board is considering an activist shareholder's demand to sell the Internet services the company is best known for, a maneuver that might help the company dodge a tax bill of more than San Francisco: Yahoo's board is considering an activist shareholder's demand to sell the Internet …

Yahoo seeking to harvest ad revenue from other mobile apps
10 years, 1 month ago

Yahoo seeking to harvest ad revenue from other mobile apps

Firstpost  

Yahoo is giving away a toolkit for managing mobile apps in a move aimed at reaping more revenue from smartphones and tablets as CEO Marissa Mayer scrambles to catch up to the Internet company’s rivals. Mayer described the extension of Yahoo’s mobile platform as a “fork point” in her effort to make the Internet company an even bigger player on …

Yahoo seeking to harvest ad revenue from other mobile apps
10 years, 1 month ago

Yahoo seeking to harvest ad revenue from other mobile apps

Associated Press  

SAN FRANCISCO — Yahoo is giving away a toolkit for managing mobile apps in a move aimed at reaping more revenue from smartphones and tablets as CEO Marissa Mayer scrambles to catch up to the Internet company’s rivals. Mayer described the extension of Yahoo’s mobile platform as a “fork point” in her effort to make the Internet company an even …

Yahoo to spin off Alibaba stake into separate company
10 years, 2 months ago

Yahoo to spin off Alibaba stake into separate company

China Daily  

The Yahoo offices are pictured in Santa Monica, California in this April 18, 2011, file photo. Yahoo CEO Marissa Mayer is spinning off the company's prized stake in China's Alibaba Group Holding in a move that will enable Yahoo to avoid paying billions of dollars in future taxes. Investments in Alibaba, China's largest e-commerce company, and Yahoo Japan are the …

Google loses US search share, Yahoo sees highest growth in 5 years: Report
10 years, 2 months ago

Google loses US search share, Yahoo sees highest growth in 5 years: Report

Firstpost  

Google saw its share of the US Internet search market slip to its lowest ever mark, while Yahoo notched its highest share in five years, an independent analytics firm said. Google nevertheless remains the US leader in the search market by a wide margin, ahead of Microsoft’s Bing at 12.5 percent and Yahoo at 10.4 percent its highest score since …

Yahoo buys digital ad service BrightRoll for $640 million
10 years, 4 months ago

Yahoo buys digital ad service BrightRoll for $640 million

India TV News  

Yahoo buys digital ad service BrightRoll for $640 million New York: Yahoo is buying digital video advertising service BrightRoll for $640 million in the Internet company's latest attempt to boost its revenue after years filled mostly with financial futility.The acquisition New York: Yahoo is buying digital video advertising service BrightRoll for $640 million in the Internet company's latest attempt to …

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