Netflix CEO anguished over its poor performance in India
3 years, 2 months ago

Netflix CEO anguished over its poor performance in India

Op India  

Popular video streaming and production company, Netflix, has recently witnessed a massive slump in the growth of its subscriber base. Stock performance of Netflix On Thursday, Netflix co-founder and CEO Reed Hastings expressed his ‘frustration’ during an investor call over the slow growth of the video streaming company in the Indian market. Netizens pinpoint slump in Netflix’s growth to its ‘woke culture’ After CEO Reed Hastings expressed frustration over Netflix’s slow growth in the Indian market, netizens were quick to show the mirror to the streaming platform. — Shubhangi Sharma January 22, 2022 Former Infosys Director, Mohandas Pai, blamed the slump in Netflix’s growth story in India on ‘anti-Hindu’ content of the company. The woke-heads at Netflix never promoted culturally relatable content.https://t.co/OpozWGKK8j — Knowlajay January 22, 2022 One Twitter user wrote, “They were too focused on Bollywood and best regional cinema went to rivals.

India Market Indian Company Content Hindu Twitter Indians Streaming Platform Reed Hastings Woke Growth Netflix Woke Content Netflix Ceo Ceo Anguished Netflix Ceo Anguished  netflixs  performance  company  india  market  woke  poor  streaming  platform  content  growth  netflix  ceo  anguished

History of this topic

Why India’s smaller OTT platforms are losing ground
1 month, 1 week ago

Why India’s smaller OTT platforms are losing ground

Live Mint  

With rising production costs, shrinking marketing budgets, and the dominance of Netflix, Prime Video, and JioHotstar, fringe players like ALTT and Eros Now are fading from the spotlight. For example, while platforms like Lionsgate Play are doubling down on international content, others such as Eros Now and Ekta Kapoor’s ALTT are seeing a sharp decline in new programming. Entertainment industry …

Indian Films That Made Into Netflix Top 10
2 months, 3 weeks ago

Indian Films That Made Into Netflix Top 10

Deccan Chronicle  

There has been a global recognition of Indian Films as several have been put on streaming platforms like Netflix. The combination of good marketing strategies, large audience, and good acting have allowed every six Indian films to be among the top ten listed non-English films and documented on Netflix. There is a huge audience in Netflix India because it is …

Netflix updates its company culture deck, gets pushback, Co-CEO explains it
5 months ago

Netflix updates its company culture deck, gets pushback, Co-CEO explains it

Hindustan Times  

Netflix updated its famous culture deck in June after 12 months and getting 1,500 employee comments, but still received pushback for it, according to a Business Insider report which added that the company's co-CEO Ted Sarandos said the original version put “more emphasis on freedom than responsibility.” A man stands next to a logo of Netflix during an event in …

Netflix India content head meets I&B Secretary over webseries ‘IC814: The Kandahar Hijack’ row
6 months, 3 weeks ago

Netflix India content head meets I&B Secretary over webseries ‘IC814: The Kandahar Hijack’ row

The Hindu  

Netflix India's content head Monika Shergill on Tuesday met Information and Broadcasting Secretary Sanjay Jaju in New Delhi, amid a row over the web seriesIC-814: The Kandahar Hijack. Voicing concern over the depiction of terrorists in the web series, a senior official has said nobody has the right to play with the sentiments of the nation. "Should we allow any …

Three women executives leading Netflix India talk about catering to the dynamic Indian audience
1 year, 2 months ago

Three women executives leading Netflix India talk about catering to the dynamic Indian audience

The Hindu  

Those who have seen the power of cinema, storytelling and pop culture would tell you that there isn’t a more democratic field than entertainment that benefits most from the world-view, sensitivity and lived experiences that women bring in. This is something the three women executives who are leading Netflix India — Monika Shergill, Vice President of Content; Tanya Bami, Series …

Netflix announces new India original ‘Guns & Gulaabs’
1 year, 7 months ago

Netflix announces new India original ‘Guns & Gulaabs’

Live Mint  

New Delhi: American streaming platform Netflix has announced that its new India original called Guns & Gulaabs starring Rajkummar Rao, Dulquer Salmaan and Gulshan Deviah, will premiere on 18 August. Netflix has finally decided to introduce curbs on password sharing in India, a move aimed at building scale as well as ringing in revenue growth, said media experts. On Thursday, …

Netflix to crack down on password sharing for users in India from today
1 year, 8 months ago

Netflix to crack down on password sharing for users in India from today

Hindustan Times  

After ending password sharing in over 100 countries in May, Netflix on Thursday announced that it is extending the crackdown to India. The company said that it will start sending this update via email to customers in the country, who are sharing Netflix outside their household, from today. "Everyone living in that household can use Netflix wherever they are - …

Netflix grows engagement in India by 30 per cent in 1st quarter of 2023 after price cuts | DETAILS
1 year, 11 months ago

Netflix grows engagement in India by 30 per cent in 1st quarter of 2023 after price cuts | DETAILS

India TV News  

Business news: A significant price reduction in subscription tiers in India has helped Netflix grow engagement in the country by nearly 30 per cent in the first quarter of 2023, the streaming giant has announced. "These reductions- combined with an improved slate- helped grow engagement in India by nearly 30 per cent year on year while F/X neutral revenue growth …

Netflix slashes subscription rates in 116 countries following success in India
1 year, 11 months ago

Netflix slashes subscription rates in 116 countries following success in India

ABP News  

Netflix is revising its subscription rate across 116 counties following similar price cuts in India helped the company to grow user engagement and accelerate its revenue. The company its first-quarter earnings for 2023 said that in India low priced subscriptions saw a 30 per cent growth in customer engagement and 24 per cent revenue growth year-on-year. The OTT giant in …

Netflix web series CLASS becomes a global success; features in Global Top 10 shows
2 years ago

Netflix web series CLASS becomes a global success; features in Global Top 10 shows

India TV News  

'Class' streaming on Netflix, has become a global success. Class has also entered the global top 10 show of Netflix in the week Feb 6- Feb 12 2023. "The vision of the show was always to be make it on par with the best global products," shared Mautik Tolia, Director of Bodhitree Multimedia Ltd., "and we are vindicated by the …

Netflix to cut the subscription price in selected countries
2 years ago

Netflix to cut the subscription price in selected countries

India TV News  

Netflix subscription price cut : If you are fond of watching movies and videos, then you must know about the number of existing OTT platforms, and whenever someone talks about the platform, Netflix is definitely the talk. The company has recently reduced the price of its existing plans in some regions, to get more subscriptions to Netflix. Plans will be …

Prabhas fans trend 'unsubscribe Netflix' after streamer shares clip mocking Saaho action: 'Messed with the wrong fans'
2 years, 4 months ago

Prabhas fans trend 'unsubscribe Netflix' after streamer shares clip mocking Saaho action: 'Messed with the wrong fans'

Hindustan Times  

Fans of Prabhas were left rather unimpressed and miffed with Netflix when the official Twitter handle of Netflix Indonesia shared a clip of an action sequence from his film Saaho with a caption that was interpreted as sarcastic by many fans. On Tuesday, Netflix Indonesia shared a video from the film with the caption that roughly translates to: ‘what is …

Netflix Wokeism: How it is Hitting the Streaming Platform Hard in India
2 years, 7 months ago

Netflix Wokeism: How it is Hitting the Streaming Platform Hard in India

News 18  

A few days ago, in the course of a conversation with a filmmaker friend, this writer got to learn that most streaming platforms were done with their attempts to be creative and wanted some good ideas to explore. However, one of the significant factors contributing to this loss is how a giant such as Netflix has taken it upon itself …

Netflix Update: Streaming giant adds 11 lakh paid subscribers in Asia-Pacific- Know more
2 years, 8 months ago

Netflix Update: Streaming giant adds 11 lakh paid subscribers in Asia-Pacific- Know more

India TV News  

Netflix Update: Streaming giant Netflix added 1.1 million paid subscribers in the Asia-Pacific region in the second quarter this year. The Average Revenue per Membership was -2 per cent, due to the impact of "our price decrease in India last December as well as plan mix," Netflix told shareholders after declaring Q2 results. Netflix in December announced new and reduced …

Netflix next destination for India growth: Tollywood
2 years, 10 months ago

Netflix next destination for India growth: Tollywood

Live Mint  

In southern India, devoted fans worship film and TV stars like gods, erecting huge statues of actors which are bathed in milk as part of prayer rituals for a movie's success. The U.S. company has greenlighted at least six TV shows in southern Indian languages this year, aggressively chasing deals in Tollywood as the Telugu film and TV industry is …

Explained: Why Netflix is failing big time in India
2 years, 11 months ago

Explained: Why Netflix is failing big time in India

Firstpost  

In December 2021, Netflix lowered its subscription price for Indian subscribers across all plans, bringing its lowest plan at Rs 149 per month. In December 2021, the streaming giant lowered its subscription price across all plans, bringing its lowest plan at Rs 149 per month, but honestly, it is still not enough. Poor Desi content While Netflix has some great …

Netflix Saw Uptick In User Engagement in India, Despite Drop In Subscribers Globally
2 years, 11 months ago

Netflix Saw Uptick In User Engagement in India, Despite Drop In Subscribers Globally

News 18  

Content streaming platform Netflix, which reduced its subscription prices in India late last year, is witnessing an uptick in user engagement in the country, as it doubles down on creating more localised content. In a first quarter earnings call with analysts, Netflix said it has seen a nice growth in the country after it announced in December that its mobile-only …

For Netflix India to conquer Indian market, they'll have to choose persuasion over attraction, conditioning over content
3 years, 2 months ago

For Netflix India to conquer Indian market, they'll have to choose persuasion over attraction, conditioning over content

Firstpost  

Indians may not use the thing you offer them for free but it is in our nature to prize that which feels abundant rather than that which feels appealing. * Last week, Netflix CEO Reed Hastings publically admitted to being ‘frustrated’ by the platform’s lack of growth in India. In all honesty, there is some truth to these theories, especially …

Netflix annual subscriber additions halve, price drops pave way for India growth
3 years, 2 months ago

Netflix annual subscriber additions halve, price drops pave way for India growth

Live Mint  

NEW DELHI: American streaming service Netflix Inc. added 8.3 million subscribers globally in the December quarter on the back of its blockbuster Korean television series Squid Game, along with two big film releases: Don’t Look Up and Red Notice. The dystopian Squid Game, a late third-quarter release, which broke through globally early in the fourth quarter, generated 1.65 billion viewing …

Netflix announces up to 60% price drop in India
3 years, 3 months ago

Netflix announces up to 60% price drop in India

The Hindu  

Video streaming platform Netflix on December 14 announced a price drop of up to 60% in its subscription services in India as it looks to reach out to a wider user base in the country. “That is a huge one and the idea behind it is to really get our members and the audiences who will be coming on Netflix …

Netflix India to launch first post-production facility in Mumbai in June 2022
3 years, 9 months ago

Netflix India to launch first post-production facility in Mumbai in June 2022

Firstpost  

Netflix’s facility will be equipped with 40 offline editing rooms designed “as a flexible, collaborative and inspiring environment” for showrunners, directors, editors and sound designers. It will have 40 offline editing rooms designed as a flexible, collaborative and inspiring environment for showrunners, directors, editors and sound designers to create their best work. This reinforces our commitment to India’s entertainment industry …

Netflix now available for free in India for two days, here is how to get the offer
4 years, 3 months ago

Netflix now available for free in India for two days, here is how to get the offer

India Today  

Netflix’s long-awaited Streamfest that will offer 48 hours of free streaming is now live in India. To access the free offer, users should not already be subscribed to Netflix and should be registering with Netflix for the first time. However, users will be given access to all the Netflix features that are available for paid users including Profiles, Parental Controls, …

Netflix is free in India for two days. Twitter trends best memes
4 years, 3 months ago

Netflix is free in India for two days. Twitter trends best memes

India Today  

Netflix is free for this weekend in India. The online streaming entertainment service kickstarted its Netflix StreamFest today, which will be a two-day event on December 5 and 6 where anyone in India will be able to watch Netflix for free. pic.twitter.com/ZU5v7C55rV — Piyush Awasthi December 3, 2020 Me making a list of series and movies to watch during #NetflixStreamFest …

Netflix announces free subscription for 2 days in India, no card details required
4 years, 4 months ago

Netflix announces free subscription for 2 days in India, no card details required

India Today  

Popular streaming app Netflix has announced that it will make its streaming services in India free for two days. Talking about announcing testing the Streamfest in India, Netflix COO Greg Peters had said during a conference call, "An idea we’re excited about — and we’ll see how it goes, we think that giving everyone in a country access to Netflix …

Netflix is increasing prices but you don't have to worry about it in India
4 years, 4 months ago

Netflix is increasing prices but you don't have to worry about it in India

India Today  

Netflix stopped its free trials across all markets, earlier this month. According to the report, Netflix has increased its annual content budget every single year over the last seven years with 2020’s estimate being $18.5 billion. Netflix CEO Reed Hastings told analysts during the company’s second-quarter earnings call in July that people might leave Netflix from time to time to …

Netflix to be available for free for 2 days in India from December 4, StreamFest announced
4 years, 5 months ago

Netflix to be available for free for 2 days in India from December 4, StreamFest announced

India Today  

When Netflix cancelled its one-month free trials earlier this month, there was a hint from the company that it would bring in more promotional offers to draw customers. "An idea we’re excited about — and we’ll see how it goes, we think that giving everyone in a country access to Netflix for free for a weekend could be a great …

It is never easy to say 'no' to a specific project, says Netflix India's Srishti Behl Arya
4 years, 7 months ago

It is never easy to say 'no' to a specific project, says Netflix India's Srishti Behl Arya

Firstpost  

Two years ago, Anand Tiwari’s debut feature Love Per Square Foot premiered directly on Netflix India, making it the first Indian film to release on a digital platform. Srishti Behl Arya, Director, International Original Films, Netflix India admits she has a busy time at work since both the supply and demand for movies at home is at an all-time high. …

Netflix finally has a Hindi UX interface
4 years, 7 months ago

Netflix finally has a Hindi UX interface

The Hindu  

Netflix has launched its user interface in Hindi, which enables members who prefer Hindi to easily discover, access and enjoy their favourite streaming content. Netflix members can switch to the Hindi user interface from the ‘Language’ option in the ‘Manage Profiles’ section on their desktop, televisions or mobile browsers. We believe the new user interface will make Netflix even more …

Netflix Goes Full Bollywood to Welcome BFF Radhika Apte's Return on OTT With 'Raat Akeli Hai'
4 years, 7 months ago

Netflix Goes Full Bollywood to Welcome BFF Radhika Apte's Return on OTT With 'Raat Akeli Hai'

News 18  

There was a time when Radhika Apte became synonymous with Netflix India for the platform’s purists. Take a look at some of the best comments that were shared on the post: A user quipped, “RADHIKA Apte + Netflix = DNA Relative.” “netflix is empty without radhika apte, ” remarked another. A person wrote,“I'll choose this love story over Rahul and …

Netflix India is dialling up the diversity with its new 2020 slate, says Monika Shergill, VP-Content
4 years, 8 months ago

Netflix India is dialling up the diversity with its new 2020 slate, says Monika Shergill, VP-Content

Firstpost  

Editor’s note: With the world in varying stages of lockdown during the ongoing coronavirus crisis, streaming services have seen a surge in consumption and consequently, commissioning of content. * Netflix India has announced eight new titles that have spruced up its slate for 2020 to 17 titles, including films surpassing theatrical release to premiere directly on the platform, and long-awaited …

How India’s top local streamer is battling Netflix, Hotstar, Amazon Prime Video
5 years, 1 month ago

How India’s top local streamer is battling Netflix, Hotstar, Amazon Prime Video

Live Mint  

As global streaming giants Netflix Inc. and Walt Disney Co. spend millions of dollars to grab viewers in India, a country that could become their biggest overseas market, a homegrown rival is preparing to defend its turf. Zee5, the top domestic streaming platform set up by India’s biggest television broadcaster, is betting on local content to fend off big-spending rivals, …

How streaming platforms like Netflix, Hotstar, Amazon Prime have changed the way we consume content this decade
5 years, 2 months ago

How streaming platforms like Netflix, Hotstar, Amazon Prime have changed the way we consume content this decade

Firstpost  

The past three years have increasingly belonged to streaming content in this country. If anything, this vindicates the huge investments OTT platforms have been making over the past couple of years into original ‘desi’ content across languages, genres and show formats. The big three: Hotstar, Netflix, Amazon Prime Hotstar, with the highest number of users in India, started out a …

Netflix & Co. have made a dent in the unchallenged supremacy of the feudal movie studios of the world
5 years, 2 months ago

Netflix & Co. have made a dent in the unchallenged supremacy of the feudal movie studios of the world

The Hindu  

In 2012, back when this writer was still in college, to be a movie buff meant flaunting multiple external hard drives, all chock-full of Hollywood and world cinema classics, downloaded either from the Internet or the college’s internal file-sharing network. The golden era of television meant, however, that these hard drives would also be stuffed with season after season of …

Netflix tests cheaper, yearly subscription plan in India
5 years, 3 months ago

Netflix tests cheaper, yearly subscription plan in India

Live Mint  

BENGALURU: Netflix Inc is testing longer subscription plans in India as it looks to attract more users in a highly competitive market where smartphone and internet usage is soaring. Netflix Chief Executive Officer Reed Hastings said last week the company was spending about $420 million on content for India, where it has already launched original series such as gangster drama …

Netflix to ramp up original Indian content, will invest Rs 3,000 crore towards it in 2020
5 years, 3 months ago

Netflix to ramp up original Indian content, will invest Rs 3,000 crore towards it in 2020

Firstpost  

Netflix founder and CEO Reed Hastings on Friday said the company has placed great emphasis on creating original Indian content for its audiences in the country and has invested Rs 3000 crore towards that in 2019-2020. Hastings said the streamer is committed to ramping up its original Indian content, something that will be visible to the audiences in the coming …

Netflix CEO Reed Hastings says Sacred Games, Lust Stories and Delhi Crime are the biggest draws from India on streaming platform
5 years, 3 months ago

Netflix CEO Reed Hastings says Sacred Games, Lust Stories and Delhi Crime are the biggest draws from India on streaming platform

Firstpost  

Reed Hastings said not just Netflix, all the streaming services are betting big on Indian content in terms of investment New Delhi: Netflix founder and CEO Reed Hastings on Friday said the company has placed great emphasis on creating original Indian content for its audiences in the country and has invested Rs 3000 crore towards that in 2019-2020. Hastings said …

Netflix on India binge, to spend ₹3,000 cr
5 years, 3 months ago

Netflix on India binge, to spend ₹3,000 cr

Live Mint  

New Delhi: Having strengthened its play in India since its launch close to four years ago, US streaming platform Netflix is looking to spend ₹3,000 crore in 2019 and 2020 to create content for the country, chief executive and founder Reed Hastings said. Hastings said Netflix has nearly 100 employees at its Mumbai office, across marketing and support teams, and …

Netflix and Amazon are likely to face censorship for their content in India
5 years, 5 months ago

Netflix and Amazon are likely to face censorship for their content in India

Firstpost  

A police complaint was recently filed by an Indian politician who accused some Netflix shows of “defaming Hindus”. India is deliberating potential censorship on streaming platforms such as Netflix and Amazon Prime Video, a senior government source told Reuters. Though concerns around possible censorship had prompted Netflix and Indian rival Hotstar to signs a self-regulation code in January, Amazon did …

Apple takes on Netflix, Amazon with ₹99 per month streaming service in India
5 years, 6 months ago

Apple takes on Netflix, Amazon with ₹99 per month streaming service in India

Live Mint  

Apple Inc. is jumping into India’s crowded film and TV streaming market with services that could undercut premium global brands like Netflix Inc. and Amazon.com Inc. that are also betting on growth in the country. The technology giant’s Apple TV+ includes original content from filmmakers including M. Night Shymalan and will be available from November 1 via the Apple TV …

Netflix mobile plan unveiled in India: Price, specs and more
5 years, 8 months ago

Netflix mobile plan unveiled in India: Price, specs and more

India TV News  

Aiming to come close to its rivals like Amazon Prime and Hotstar in India, American video streaming giant Netflix on Wednesday unveiled a mobile subscription plan for India at Rs 199 per month. This is Netflix's fourth Indian plan, in addition to the existing basic, standard and premium plans which are priced between Rs 499 and Rs 799. We believe …

Netflix’s Indian ambitions face hurdle of cheaper services
5 years, 8 months ago

Netflix’s Indian ambitions face hurdle of cheaper services

Hindustan Times  

Netflix Inc., whose shares plunged after it reported the worst drop in US users since 2011, is looking for new subscriber growth in India, a rapidly expanding streaming market. The intense competition could derail Chief Executive Officer Reed Hastings's goal of 100 million customers in India -- almost 25 times Netflix's estimated subscriber base there this year. Netflix will probably …

Netflix’s challenge in India: Cheaper rivals
5 years, 8 months ago

Netflix’s challenge in India: Cheaper rivals

Live Mint  

Netflix Inc., whose shares are taking a massive hit after it reported the worst drop in U.S. users since 2011, is looking for new subscriber growth in India, a rapidly expanding streaming market. The intense competition could derail Chief Executive Officer Reed Hastings’s goal of 100 million customers in India -- almost 25 times Netflix’s estimated subscriber base there this …

Netflix’s cheaper mobile-only subscription plans to launch in India soon
5 years, 8 months ago

Netflix’s cheaper mobile-only subscription plans to launch in India soon

Hindustan Times  

Netflix on Thursday confirmed its plans to launch cheaper mobile-only subscription plans in India. The confirmation comes months after Netflix started trials of a weekly mobile-only plan priced at ₹65 in India. The cheaper mobile-only plans are said to be part of Netflix's recent efforts to tap India's growing internet user base. According to the latest techARC survey, Netflix is …

Netflix to roll out cheaper mobile-only subscription plan in India
5 years, 8 months ago

Netflix to roll out cheaper mobile-only subscription plan in India

Live Mint  

Netflix Inc said on Wednesday it would roll out a lower-priced mobile-only plan in India, tapping into a price-sensitive market where data consumption on smartphones is surging. The video streaming pioneer said in March that it was testing a ₹250 monthly subscription for mobile devices in India, where data plans are among the cheapest in the world. Netflix's new plan …

Netflix will soon launch a cheaper mobile-only monthly subscription plan for India
5 years, 8 months ago

Netflix will soon launch a cheaper mobile-only monthly subscription plan for India

Firstpost  

Back in March, Netflix said that it was testing a Rs 250 monthly subscription plan for mobile in India. Netflix, Inc. said on Wednesday it would roll out a lower-priced mobile-only plan in India, tapping into a price-sensitive market where data consumption on smartphones is surging. The video streaming pioneer said in March that it was testing a Rs 250 …

Netflix announces addition of 10 original movies across a range of genres
5 years, 11 months ago

Netflix announces addition of 10 original movies across a range of genres

India TV News  

Indians have become quite regular while following series and watching movies on Netflix. With these additions, a total of 15 new original Indian films -- including previously announced titles "Music Teacher", "Cobalt Blue", "Chopsticks", "Upstarts" and "Bulbul" -- will be available to Netflix users around the world by the end of 2020. "When Netflix launched in India, we changed the …

Netflix is testing a Rs 250 mobile-only monthly plan in India to battle rivals
5 years, 11 months ago

Netflix is testing a Rs 250 mobile-only monthly plan in India to battle rivals

Firstpost  

Netflix’s Rs 250 a month plan will give users access to standard definition video on phones and tablets. Netflix is testing a Rs 250 monthly subscription for mobile devices in India, the video streaming giant said, aiming to boost its presence in a price-sensitive market where data consumption on smartphones is surging. California-based Netflix currently offers three monthly plans in …

Netflix says self-regulation in India does not equal censorship
6 years, 2 months ago

Netflix says self-regulation in India does not equal censorship

CNN  

New Delhi CNN Business — Netflix is battling questions of censorship for the second time in three weeks — this time in India. The company is one of nine streaming platforms that has signed a “code of best practices” that pledges to self-regulate the content they publish online. “Self-regulation encourages creativity and makes content creators more responsive to their viewers,” …

How Netflix is changing the way we create and consume entertainment in India
6 years, 2 months ago

How Netflix is changing the way we create and consume entertainment in India

Firstpost  

A remarkable ability to curate, catalogue content is just part of why Netflix is great at what they do. “That is the first time I had met anybody from the corporate side of the project.” Not till that moment had Sait spoken to anyone who actually worked for Netflix India. “Traditionally you would have two or three guys from the …

Discover Related