Tod’s SpA, Reliance Brands Limited Enter Multi-year Franchise Agreement to Retail the Brand in India
News 18Reliance Brands Limited commences a new journey with the icon of Italian luxury lifestyle Tod’s S.p.A. With this long-term Franchise agreement, RBL has become the official retailer of the brand across all categories including footwear, handbags and accessories in the Indian market. Tod’s has been operational in India since 2008 with mono brand stores in DLF Emporio, New Delhi and Palladium, Mumbai and multibrand ecommerce platform Ajio Luxe. The management of existing channels will be taken over by Reliance Brands Limited and the focus will be on enhancing the brand’s potential in the market and strengthening their digital presence. Its current portfolio of brand partnerships comprises Armani Exchange, Bally, Bottega Veneta, Brooks Brothers, Burberry, Canali, Coach, Diesel, Dune, EA7, Emporio Armani, Ermenegildo Zegna, G-Star Raw, Gas, Giorgio Armani, Hamleys, Hugo Boss, Hunkemoller, Iconix, Jimmy Choo, Kate Spade New York, Manish Malhotra, Michael Kors, Mothercare, Muji, Paul & Shark, Paul Smith, Pottery Barn, Pottery Barn Kids, Raghavendra Rathore, Replay, Salvatore Ferragamo, Satya Paul, Steve Madden, Superdry, Scotch & Soda, Tiffany & Co., Tory Burch, Tumi, Versace, Villeroy & Boch and West Elm.