B2B E-Commerce co.s To Scale Back Market Penetration After Becoming Profitable
10 months, 1 week ago

B2B E-Commerce co.s To Scale Back Market Penetration After Becoming Profitable

Deccan Chronicle  

Chennai: The funding winter in the start-up space had made B2B e-commerce companies to focus on profitability and this in turn has led to scale back in their penetration. The 2019-2021 period, known as the 'Goldilocks Years,' heralded an era of rapid, exponential growth, propelled by a surge in private capital investment and Covid-induced disruptions of supply chains, finds RedSeer Consultancy. This change led to major eB2B firms either scaling back operations in unprofitable pin codes or ceasing operations altogether, resulting in a drop in buyer penetration from about 25 per cent in 2021 to 12-15 per cent in 2023. Looking forward, buyer penetration can potentially triple from 12-15 per cent currently to 35-45 per cent by 2030.

History of this topic

B2B Start-Up Udaan Raises $250 Million Via Convertible Note And Debt
2 years, 11 months ago
B2B players sense a window of chance
4 years, 4 months ago

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