Netflix Saw Uptick In User Engagement in India, Despite Drop In Subscribers Globally
2 years, 11 months ago

Netflix Saw Uptick In User Engagement in India, Despite Drop In Subscribers Globally

News 18  

Content streaming platform Netflix, which reduced its subscription prices in India late last year, is witnessing an uptick in user engagement in the country, as it doubles down on creating more localised content. In a first quarter earnings call with analysts, Netflix said it has seen a nice growth in the country after it announced in December that its mobile-only plan was available at Rs 149 per month, and entry-level plan at Rs 199 per month. We are definitely taking it in the right direction," Netflix co-CEO Ted Sarandos said late on Tuesday. Netflix said it is making good progress in APAC “where we are seeing nice growth in a variety of markets including Japan, India, Philippines, Thailand and Taiwan".

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Netflix adds 19 million subscribers surpassing 300 million total, hikes prices in US, shares jump 14%
Trending News
2 months, 1 week ago

Netflix adds 19 million subscribers surpassing 300 million total, hikes prices in US, shares jump 14%

Live Mint  

Streaming giant Netflix on January 21 released its October-December quarter results, reporting that it added close to 19 million subscribers during the holiday period to surpass 300 million subs in total, AFP reported. “We enter 2025 with strong momentum, coming off a year with record net additions — 41 million — and having re-accelerated growth,” Netflix executives told investors in …

Indian Films That Made Into Netflix Top 10
3 months ago

Indian Films That Made Into Netflix Top 10

Deccan Chronicle  

There has been a global recognition of Indian Films as several have been put on streaming platforms like Netflix. The combination of good marketing strategies, large audience, and good acting have allowed every six Indian films to be among the top ten listed non-English films and documented on Netflix. There is a huge audience in Netflix India because it is …

With ‘Squid Game 2’ and ‘The Leopard,’ Netflix doubles down on international appeal
4 months, 1 week ago

With ‘Squid Game 2’ and ‘The Leopard,’ Netflix doubles down on international appeal

LA Times  

Is Netflix a universal language? The list includes the much anticipated sequel to the violent Korean-language drama “Squid Game,” Netflix’s most watched show ever; “The Leopard,” an Italian story about a prince in the 1860s; and the third season of the Japanese series “Alice in Borderland.” Another ambitious project: the first-ever TV adaptation of the classic novel “One Hundred Years …

Netflix updates its company culture deck, gets pushback, Co-CEO explains it
5 months, 1 week ago

Netflix updates its company culture deck, gets pushback, Co-CEO explains it

Hindustan Times  

Netflix updated its famous culture deck in June after 12 months and getting 1,500 employee comments, but still received pushback for it, according to a Business Insider report which added that the company's co-CEO Ted Sarandos said the original version put “more emphasis on freedom than responsibility.” A man stands next to a logo of Netflix during an event in …

Netflix India content head meets I&B Secretary over webseries ‘IC814: The Kandahar Hijack’ row
6 months, 3 weeks ago

Netflix India content head meets I&B Secretary over webseries ‘IC814: The Kandahar Hijack’ row

The Hindu  

Netflix India's content head Monika Shergill on Tuesday met Information and Broadcasting Secretary Sanjay Jaju in New Delhi, amid a row over the web seriesIC-814: The Kandahar Hijack. Voicing concern over the depiction of terrorists in the web series, a senior official has said nobody has the right to play with the sentiments of the nation. "Should we allow any …

Netflix Had a Password-Sharing Problem. Greg Peters Fixed It
10 months, 1 week ago

Netflix Had a Password-Sharing Problem. Greg Peters Fixed It

Bloomberg  

In mid-February, Greg Peters, the co-CEO of Netflix, strode onstage at the Hollywood Palladium, an art deco concert venue in Los Angeles, to deliver a pep talk to what the company calls its New Employee College. Dressed in a button-down shirt and white zip-up sweater, Peters, lanky with striking green eyes, gave a summary of Netflix’s history before analyzing the …

Massification is working for Netflix numbers
11 months, 2 weeks ago

Massification is working for Netflix numbers

Hindustan Times  

When Netflix launched The Great Indian Kapil Show on its service two weeks ago, it caused a stir in the media and entertainment world with critics, viewers, advertising and marketing experts airing their views for and against the move on social media. It’s too early to judge its success or failure but the first two episodes of The Great Indian …

Netflix's subscriber growth surges as streaming service unwraps best-ever holiday season results
1 year, 2 months ago

Netflix's subscriber growth surges as streaming service unwraps best-ever holiday season results

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Netflix registered its third-consecutive quarter …

Netflix India FY23 revenue surges 24 per cent YoY to Rs 2,214 crore
1 year, 2 months ago

Netflix India FY23 revenue surges 24 per cent YoY to Rs 2,214 crore

India TV News  

Netflix's India arm, Netflix Entertainment Services India LLP, received a 24 per cent year-on-year growth in its FY23 revenue, reaching Rs 2,214 crore, as per regulatory filings with the Registrar of Companies. The net profit also witnessed a substantial increase, growing by 75 per cent compared to the previous year to Rs 35 crore. Los Gatos is responsible for Netflix’s …

Three women executives leading Netflix India talk about catering to the dynamic Indian audience
1 year, 3 months ago

Three women executives leading Netflix India talk about catering to the dynamic Indian audience

The Hindu  

Those who have seen the power of cinema, storytelling and pop culture would tell you that there isn’t a more democratic field than entertainment that benefits most from the world-view, sensitivity and lived experiences that women bring in. This is something the three women executives who are leading Netflix India — Monika Shergill, Vice President of Content; Tanya Bami, Series …

Netflix announces new India original ‘Guns & Gulaabs’
1 year, 7 months ago

Netflix announces new India original ‘Guns & Gulaabs’

Live Mint  

New Delhi: American streaming platform Netflix has announced that its new India original called Guns & Gulaabs starring Rajkummar Rao, Dulquer Salmaan and Gulshan Deviah, will premiere on 18 August. Netflix has finally decided to introduce curbs on password sharing in India, a move aimed at building scale as well as ringing in revenue growth, said media experts. On Thursday, …

Netflix to crack down on password sharing for users in India from today
1 year, 8 months ago

Netflix to crack down on password sharing for users in India from today

Hindustan Times  

After ending password sharing in over 100 countries in May, Netflix on Thursday announced that it is extending the crackdown to India. The company said that it will start sending this update via email to customers in the country, who are sharing Netflix outside their household, from today. "Everyone living in that household can use Netflix wherever they are - …

Netflix adds 5.9 million subscribers. Ted Sarandos says strike ‘not an outcome that we wanted’
1 year, 8 months ago

Netflix adds 5.9 million subscribers. Ted Sarandos says strike ‘not an outcome that we wanted’

LA Times  

Netflix saw a significant boost in new customers, thanks to its crackdown on password-sharing in more than 100 countries including the U.S., as well as its advertising-supported tier. The Los Gatos, Calif.-based streamer added 5.89 million subscribers in the second quarter, after pressuring nonpaying users to sign up for their own plans or risk losing access to their favorite Netflix …

Is Netflix bringing a cheaper, ad-supported tier to India? Here’s what CEO Greg Peters has to say
1 year, 11 months ago

Is Netflix bringing a cheaper, ad-supported tier to India? Here’s what CEO Greg Peters has to say

Firstpost  

Netflix appears to be considering launching ad-supported tier for the Indian market in coming months. While the company has not explicitly stated that it will introduce ad-supported plans in India, it has hinted in a letter to shareholders that we can expect to see such subscription plans in many markets because Netflix believes a low-price strategy attracts more customers and …

Netflix revenue highlights limited impact of price cuts
1 year, 11 months ago

Netflix revenue highlights limited impact of price cuts

The Hindu  

In December 2021, Netflix cut its prices, with its mobile plan price set at ₹149 and its single-screen Basic plan slashed from ₹500 to ₹199. On a foreign exchange neutral basis, Netflix’s revenue growth in India stood at 19% in 2021, and after the price cut, increased to 24% in 2022, the company said in its quarterly letter to shareholders …

Netflix grows engagement in India by 30 per cent in 1st quarter of 2023 after price cuts | DETAILS
1 year, 11 months ago

Netflix grows engagement in India by 30 per cent in 1st quarter of 2023 after price cuts | DETAILS

India TV News  

Business news: A significant price reduction in subscription tiers in India has helped Netflix grow engagement in the country by nearly 30 per cent in the first quarter of 2023, the streaming giant has announced. "These reductions- combined with an improved slate- helped grow engagement in India by nearly 30 per cent year on year while F/X neutral revenue growth …

Netflix slashes subscription rates in 116 countries following success in India
1 year, 11 months ago

Netflix slashes subscription rates in 116 countries following success in India

ABP News  

Netflix is revising its subscription rate across 116 counties following similar price cuts in India helped the company to grow user engagement and accelerate its revenue. The company its first-quarter earnings for 2023 said that in India low priced subscriptions saw a 30 per cent growth in customer engagement and 24 per cent revenue growth year-on-year. The OTT giant in …

Netflix to end DVD-by-mail business. Execs explain ‘Love Is Blind’ snafu
1 year, 11 months ago

Netflix to end DVD-by-mail business. Execs explain ‘Love Is Blind’ snafu

LA Times  

Netflix’s DVD-by-mail service is coming to an end. “Our goal has always been to provide the best service for our members but as the business continues to shrink that’s going to become increasingly difficult,” Netflix co-Chief Executive Ted Sarandos wrote in a blog post. Popular Netflix series in the first quarter include action thriller “The Night Agent,” which has drawn …

Netflix to cut the subscription price in selected countries
2 years, 1 month ago

Netflix to cut the subscription price in selected countries

India TV News  

Netflix subscription price cut : If you are fond of watching movies and videos, then you must know about the number of existing OTT platforms, and whenever someone talks about the platform, Netflix is definitely the talk. The company has recently reduced the price of its existing plans in some regions, to get more subscriptions to Netflix. Plans will be …

Netflix lowers pricing in various regions to increase subscribers I CHECK DETAILS
2 years, 1 month ago

Netflix lowers pricing in various regions to increase subscribers I CHECK DETAILS

India TV News  

Netflix Inc. has announced price cuts in various countries for some of its membership levels as the streaming giant tries to maintain subscriber growth in the face of strong competition and restrained consumer spending. Netflix said earlier this month that it would strictly limit password sharing for accounts on its streaming platform. After losing customers in the first half of …

Netflix slashes price of its subscription plans in more than 30 countries, check if India is in the list
2 years, 1 month ago

Netflix slashes price of its subscription plans in more than 30 countries, check if India is in the list

India Today  

Nteflix has lowered the price of its subscription plans in more than 30 countries. These territories, which span Central and South America, Sub-Saharan Africa, the Middle East and North Africa, Central and Eastern Europe and the Asia Pacific regions will see discounts for the basic tier range from 20 per cent to nearly 60 per cent, with the price drop …

Netflix password sharing ending soon: List of Netflix plans available in India with price
2 years, 2 months ago

Netflix password sharing ending soon: List of Netflix plans available in India with price

India Today  

Netflix is ending the password sharing for users. Netflix Rs 149 mobile plan: This mobile-only plan offers standard video quality -- 480p streaming on a single device, either a phone or a tablet. Netflix Rs 199 basic plan: For those users who are looking for a slightly upgraded experience, the basic plan offers 480p streaming on a single device, which …

Soon, Netflix users in India will be forced to pay if they use their friend's account
2 years, 2 months ago

Soon, Netflix users in India will be forced to pay if they use their friend's account

India Today  

We all know of at least one person who has never paid for a single streaming service yet, has access to all. We anticipate that this will result in a very different quarterly paid net adds pattern in 2023, with paid net adds likely to be greater in Q2’23 than in Q1’23.” The company added, “While our terms of use …

Prabhas fans trend 'unsubscribe Netflix' after streamer shares clip mocking Saaho action: 'Messed with the wrong fans'
2 years, 4 months ago

Prabhas fans trend 'unsubscribe Netflix' after streamer shares clip mocking Saaho action: 'Messed with the wrong fans'

Hindustan Times  

Fans of Prabhas were left rather unimpressed and miffed with Netflix when the official Twitter handle of Netflix Indonesia shared a clip of an action sequence from his film Saaho with a caption that was interpreted as sarcastic by many fans. On Tuesday, Netflix Indonesia shared a video from the film with the caption that roughly translates to: ‘what is …

YouTube: India's go-to place for news and entertainment
2 years, 5 months ago

YouTube: India's go-to place for news and entertainment

The Hindu  

Published : Oct 06, 2022 09:40 IST The YouTube era is here, and it is changing the way people access news, obtain knowledge, learn skills, and most importantly, get entertained. The video-sharing platform has been the biggest beneficiary of India's mobile revolution, growing from 122 million users in 2017 to an estimated 567 million in 2022. The Indian top 10 …

Netflix Wokeism: How it is Hitting the Streaming Platform Hard in India
2 years, 7 months ago

Netflix Wokeism: How it is Hitting the Streaming Platform Hard in India

News 18  

A few days ago, in the course of a conversation with a filmmaker friend, this writer got to learn that most streaming platforms were done with their attempts to be creative and wanted some good ideas to explore. However, one of the significant factors contributing to this loss is how a giant such as Netflix has taken it upon itself …

Netflix Update: Streaming giant adds 11 lakh paid subscribers in Asia-Pacific- Know more
2 years, 8 months ago

Netflix Update: Streaming giant adds 11 lakh paid subscribers in Asia-Pacific- Know more

India TV News  

Netflix Update: Streaming giant Netflix added 1.1 million paid subscribers in the Asia-Pacific region in the second quarter this year. The Average Revenue per Membership was -2 per cent, due to the impact of "our price decrease in India last December as well as plan mix," Netflix told shareholders after declaring Q2 results. Netflix in December announced new and reduced …

Netflix’s crackdown on password-sharing in Latin American countries is proving to be a disaster.
2 years, 9 months ago

Netflix’s crackdown on password-sharing in Latin American countries is proving to be a disaster.

Firstpost  

Netflix had announced that it will start cracking down on password sharing and will charge users more if they shared passwords. The streaming giant was also contemplating coming up with a new ad-supported tier that would allow people who find Netflix a bit too expensive to actually join the service. Netflix began testing two new features in a few Latin …

Netflix next destination for India growth: Tollywood
2 years, 10 months ago

Netflix next destination for India growth: Tollywood

Live Mint  

In southern India, devoted fans worship film and TV stars like gods, erecting huge statues of actors which are bathed in milk as part of prayer rituals for a movie's success. The U.S. company has greenlighted at least six TV shows in southern Indian languages this year, aggressively chasing deals in Tollywood as the Telugu film and TV industry is …

Netflix Lays Off 150 Employees Amid Slow Revenue Growth
2 years, 10 months ago

Netflix Lays Off 150 Employees Amid Slow Revenue Growth

News 18  

Streaming giant Netflix has laid off nearly 150 employees, primarily in the US, as it suffers from slow user growth amid stalled paid subscription. So sadly, we are letting around 150 employees go today, mostly US-based," a Netflix spokesperson was quoted as saying in the report late on Tuesday. Netflix saw its stock tumbling by 20 percent after it reported …

Netflix surprises the staff, lays off 150 employees
2 years, 10 months ago

Netflix surprises the staff, lays off 150 employees

India TV News  

Netflix, the streaming giant has reportedly laid off around 150 employees from the company, primarily based in the USA office. TechCrunch reported that several highly creative professionals from Netflix's original series vertical like Negin Salmasi and Sebastian Gibbs were also asked to go as the company could not afford them because of the low revenue. The spokesperson of Netflix made …

Explained: Why Netflix is failing big time in India
2 years, 11 months ago

Explained: Why Netflix is failing big time in India

Firstpost  

In December 2021, Netflix lowered its subscription price for Indian subscribers across all plans, bringing its lowest plan at Rs 149 per month. In December 2021, the streaming giant lowered its subscription price across all plans, bringing its lowest plan at Rs 149 per month, but honestly, it is still not enough. Poor Desi content While Netflix has some great …

Netflix subscription prices hiked but Indians should not worry
3 years ago

Netflix subscription prices hiked but Indians should not worry

India Today  

Netflix has hiked its subscription prices following the announcement back in January. Netflix has increased the price by up to $20 in the US, causing the top-tier 4K plan to cost as much as $19.99 per month. According to The Verge, Netflix’s basic plan now costs $9.99 per month, up from $8.99, while the standard plan is now priced at …

Netflix tests new strategy to boost subscriber base
3 years ago

Netflix tests new strategy to boost subscriber base

The Hindu  

Netflix’s pace of growth during the pandemic is starting to slow. Charging sub-accounts The streaming giant on Wednesday said it is testing a charging a fee to subscribers who share their accounts with people who don’t live in their homes. “We’ve always made it easy for people who live together to share their Netflix account,” Chengyi Long, Director of Product …

For Netflix India to conquer Indian market, they'll have to choose persuasion over attraction, conditioning over content
3 years, 2 months ago

For Netflix India to conquer Indian market, they'll have to choose persuasion over attraction, conditioning over content

Firstpost  

Indians may not use the thing you offer them for free but it is in our nature to prize that which feels abundant rather than that which feels appealing. * Last week, Netflix CEO Reed Hastings publically admitted to being ‘frustrated’ by the platform’s lack of growth in India. In all honesty, there is some truth to these theories, especially …

Netflix CEO anguished over its poor performance in India
3 years, 2 months ago

Netflix CEO anguished over its poor performance in India

Op India  

Popular video streaming and production company, Netflix, has recently witnessed a massive slump in the growth of its subscriber base. Stock performance of Netflix On Thursday, Netflix co-founder and CEO Reed Hastings expressed his ‘frustration’ during an investor call over the slow growth of the video streaming company in the Indian market. Netizens pinpoint slump in Netflix’s growth to its …

Netflix annual subscriber additions halve, price drops pave way for India growth
3 years, 2 months ago

Netflix annual subscriber additions halve, price drops pave way for India growth

Live Mint  

NEW DELHI: American streaming service Netflix Inc. added 8.3 million subscribers globally in the December quarter on the back of its blockbuster Korean television series Squid Game, along with two big film releases: Don’t Look Up and Red Notice. The dystopian Squid Game, a late third-quarter release, which broke through globally early in the fourth quarter, generated 1.65 billion viewing …

Netflix cuts subscription rates in India and Twitter has got no chill
3 years, 3 months ago

Netflix cuts subscription rates in India and Twitter has got no chill

India TV News  

Highlights Starting December 14 Netflix members in India will get access to films & series at new, lower price The cheapest plan is Rs 149 a month People of Twitter reacted with funny memes as some were convinced it was too good to be true Entertainment fans in India are celebrating on Twitter after Netflix announced its Happy New Prices. …

Netflix announces up to 60% price drop in India
3 years, 3 months ago

Netflix announces up to 60% price drop in India

The Hindu  

Video streaming platform Netflix on December 14 announced a price drop of up to 60% in its subscription services in India as it looks to reach out to a wider user base in the country. “That is a huge one and the idea behind it is to really get our members and the audiences who will be coming on Netflix …

Netflix adds 4.4 mn subscribers and tops revenue, surpassing projections for quarter
3 years, 5 months ago

Netflix adds 4.4 mn subscribers and tops revenue, surpassing projections for quarter

Firstpost  

Most of the subscriber growth in the quarter came from the Asia-Pacific region, which accounted for 2.2 million added Netflix members Netflix reported Tuesday that it gained 4.4 million more subscribers in the recently ended quarter, topping revenue and profit forecasts as hits like Squid Game draw masses of viewers. “Our programming strategy is to provide members with a wide …

Netflix adds 4.4 million subscribers, praises ‘Squid Game’
3 years, 5 months ago

Netflix adds 4.4 million subscribers, praises ‘Squid Game’

CNN  

New York CNN Business — Netflix now has 213.5 million subscribers globally, having added 4.4 million subscribers in the third quarter of 2021, the company reported on Tuesday. “There is no better example of this than ‘Squid Game.’” The company announced earlier this month that the dystopian series, in which contestants desperately in need of money play deadly children’s games …

Netflix announces new comedy series ‘Comedy Premium League’
3 years, 7 months ago

Netflix announces new comedy series ‘Comedy Premium League’

Live Mint  

Netflix has announced a new comedy series, Comedy Premium League, which will premiere on 20 August. In September 2020, Netflix India partnered Reliance Jio, to offer a free mobile-only subscription to post-paid subscribers for plans starting at $5.3 per month. This partnership was expected to help the OTT platform notch up 5 million subscribers in India according to a report …

Netflix India to launch first post-production facility in Mumbai in June 2022
3 years, 9 months ago

Netflix India to launch first post-production facility in Mumbai in June 2022

Firstpost  

Netflix’s facility will be equipped with 40 offline editing rooms designed “as a flexible, collaborative and inspiring environment” for showrunners, directors, editors and sound designers. It will have 40 offline editing rooms designed as a flexible, collaborative and inspiring environment for showrunners, directors, editors and sound designers to create their best work. This reinforces our commitment to India’s entertainment industry …

Netflix now available for free in India for two days, here is how to get the offer
4 years, 3 months ago

Netflix now available for free in India for two days, here is how to get the offer

India Today  

Netflix’s long-awaited Streamfest that will offer 48 hours of free streaming is now live in India. To access the free offer, users should not already be subscribed to Netflix and should be registering with Netflix for the first time. However, users will be given access to all the Netflix features that are available for paid users including Profiles, Parental Controls, …

Netflix is free in India for two days. Twitter trends best memes
4 years, 3 months ago

Netflix is free in India for two days. Twitter trends best memes

India Today  

Netflix is free for this weekend in India. The online streaming entertainment service kickstarted its Netflix StreamFest today, which will be a two-day event on December 5 and 6 where anyone in India will be able to watch Netflix for free. pic.twitter.com/ZU5v7C55rV — Piyush Awasthi December 3, 2020 Me making a list of series and movies to watch during #NetflixStreamFest …

Netflix will be briefly free for Indian users from December 5, here is how to access it
4 years, 3 months ago

Netflix will be briefly free for Indian users from December 5, here is how to access it

India Today  

Netflix is offering free streaming for Indian users from December 5. The streaming giant announced the two-day event called Netflix Streamfest, which would let any non-subscriber browse the content on the app for free. For this, you will have to download either the Netflix app on your phone or visit Netflix.com/StreamFest website — After downloading the app, you will need …

Netflix announces free subscription for 2 days in India, no card details required
4 years, 4 months ago

Netflix announces free subscription for 2 days in India, no card details required

India Today  

Popular streaming app Netflix has announced that it will make its streaming services in India free for two days. Talking about announcing testing the Streamfest in India, Netflix COO Greg Peters had said during a conference call, "An idea we’re excited about — and we’ll see how it goes, we think that giving everyone in a country access to Netflix …

Netflix is increasing prices but you don't have to worry about it in India
4 years, 5 months ago

Netflix is increasing prices but you don't have to worry about it in India

India Today  

Netflix stopped its free trials across all markets, earlier this month. According to the report, Netflix has increased its annual content budget every single year over the last seven years with 2020’s estimate being $18.5 billion. Netflix CEO Reed Hastings told analysts during the company’s second-quarter earnings call in July that people might leave Netflix from time to time to …

Netflix to be available for free for 2 days in India from December 4, StreamFest announced
4 years, 5 months ago

Netflix to be available for free for 2 days in India from December 4, StreamFest announced

India Today  

When Netflix cancelled its one-month free trials earlier this month, there was a hint from the company that it would bring in more promotional offers to draw customers. "An idea we’re excited about — and we’ll see how it goes, we think that giving everyone in a country access to Netflix for free for a weekend could be a great …

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