The Cosmetic Procedures Men Are Getting More Of, From Jawline Filler To Girth Enhancement

PhotoAlto/Gabriel Sanchez via Getty Images Beauty has always been more than skin deep, and it’s not a new idea to conceive of aesthetics ― for men and women alike ― as a sign of social capital and status. According to Chang, “being stylish and attractive is no longer considered vanity, which makes men more comfortable to improve their looks.” What the data means According to data compiled by both the Aesthetic Society and the American Society of Plastic Surgeons, male plastic surgery over the past three years has accounted for between 5% and 13% of all procedures performed. In the most recent 2022 statistics database compiled by the Aesthetic Society, Kolker explained this means “male plastic surgery accounted for 5% of all cases performed.” “Surgical procedures across all genders increased dramatically in the second half of 2020 and peaked in the spring of 2021 at 55% of pre-pandemic surgical counts, according to the Aesthetic Society,” Kolker said as part of the database summary. Jawline enhancement is easily the most popular facial aesthetic procedure for men after Botox.” In additional to jawline filler, Kolker noted that facial augmentation, specifically “contouring procedures, otoplasty surgery, neck lift surgery, and facelift surgery” as well as nonsurgical treatments like Botox, “have been, and remain, extremely popular among men.” He said that a subtle look when it comes to facial augmentation has “been associated with wider acceptance among men.” “Men have also been increasingly comfortable seeking and discussing nonsurgical fillers, and energy-based resurfacing treatments,” Bustamante said. He pointed out that platforms like X are full of porn stars posting the results of the procedure, and the idea is finding its way into the “everyman aesthetic.” “I think over the next 10 years we’ll continue to see a major increase in penis filler procedures and normalization of girth enhancement for men in the same way we’ve seen breast implants as a common procedure for women,” said Bustamante.