ZTE looks to handsets for profits
13 years ago

ZTE looks to handsets for profits

China Daily  

ZTE looks to handsets for profits Updated: 2012-03-30 07:31 By Shen Jingting Telecom equipment maker stresses innovation, develops smartphones ZTE Corp, China's biggest mobile phone maker and second-largest telecom equipment manufacturer, said the company will strive to improve its profits this year by effectively increasing the gross profit margin of its handset business. China's second-largest maker of phone equipment aims to improve profitability this year by increasing the gross profit margin of its handset business. "The company's handset revenue grew very fast, but its gross profit margin dropped," said Shi. Shi said ZTE is still learning to compete in the smartphone market, but concrete measures have been taken to improve the handset gross profit margin.

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