Consumer goods companies go full throttle on rural hiring
1 week, 3 days ago

Consumer goods companies go full throttle on rural hiring

Live Mint  

New Delhi: India’s consumer goods companies are on a hiring spree to cater to the emerging clout of the rural buyer, who has been the sector’s saving grace this year amid rising material costs, shrinking margins, and increasing competition. Mumbai-based Godrej Consumer Products, for instance, has increased hiring in rural areas alongside introducing smaller and more affordable packs across key consumer goods categories to drive deeper penetration in rural markets. Recruitment firms estimate that fast-moving consumer goods companies have ramped up hiring in rural markets by 10-15% this financial year. A spokesperson for ITC said that as part of the company’s ITC Next strategy, “we have been actively looking at enhancing penetration and reach of our FMCG products across geographies, including in rural markets. Sunil C., country manager for recruitment firm Adecco India, estimates a 15% quarterly increase in hiring by FMCG companies in rural markets, compared with relatively unchanged hiring growth in urban areas.

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History of this topic

FMCG Q3 preview: Rural consumption holds up, but urban slump may weigh on consumer goods companies
1 day, 16 hours ago

FMCG Q3 preview: Rural consumption holds up, but urban slump may weigh on consumer goods companies

Live Mint  

New Delhi: Despite some pockets of resilience in rural markets and price hikes to combat inflation, India’s consumer goods companies faced a challenging third quarter. A delayed winter added to weak urban demand woes and inflationary pressures, and several consumer goods companies are expected to report low single-digit revenue growth and margin contraction for the October-December period. On Monday, Mumbai-based …

Rural consumption outpaces urban: How FMCG giants are changing their strategies
2 weeks, 1 day ago

Rural consumption outpaces urban: How FMCG giants are changing their strategies

Live Mint  

New Delhi: Makers of fast-moving consumer goods are increasing the availability of products in smaller packs and introducing rural-specific brands following a sustained recovery in demand in these markets and wider acceptance of branded food and confectionery. Zydus Wellness, Godrej Consumer Products and Dabur have intensified their marketing in rural areas and have prioritised the supply of affordable hair colours, …

Urban slowdown: What happened to the Great Indian Middle Class?
1 month, 2 weeks ago

Urban slowdown: What happened to the Great Indian Middle Class?

Live Mint  

Just across the road from the ruins of the massive Tughlaqabad Fort in South Delhi lies a beautifully preserved sandstone-and-marble tomb. India’s biggest fast-moving consumer goods firm Hindustan Unilever, considered a proxy for the domestic consumption story, reported a 3.86% year-on-year dip in the September-quarter profit at ₹2,612 crore, while underlying volume growth stood at 3%, lower than analyst estimates …

Mint Explainer: How sustainable is India's rural consumption boom?
1 month, 2 weeks ago

Mint Explainer: How sustainable is India's rural consumption boom?

Live Mint  

India’s consumer goods giants found an unexpected saviour this past quarter: rural demand. The periodic labour force survey data show a jump in women’s participation in economic activities in rural India since the Covid-19 pandemic. The easing of labour law provisions by some states to allow women to work night shifts also contributed to raising their participation in economic activities …

Rural consumption revival pushes digital demand in small towns
1 month, 3 weeks ago

Rural consumption revival pushes digital demand in small towns

Live Mint  

Indians in smaller towns are spending more online than their urban counterparts on the back of a much-awaited revival in rural demand. Festive season spending patterns indicate a revival in semi-urban and rural consumption demand, with smaller cities seeing a significant rise in spending. Urban consumption growth in the September quarter fell sharply to 2.8% from 10.1% in the March …

India's middle class tightens its belt, squeezed by food inflation
1 month, 3 weeks ago

India's middle class tightens its belt, squeezed by food inflation

Deccan Chronicle  

CHENNAI/NEW DELHI: India's city dwellers are cutting spending on everything from cookies to fast food as persistently high inflation squeezes middle class budgets, threatening the country's brisk economic growth. They are considered a key demographic both economically and politically, with middle class frustration seen as a significant factor behind Prime Minister Narendra Modi's weaker election performance this year.Asia's third-largest economy …

Q2 results: How urban slump, input costs threw FMCG off gear
2 months ago

Q2 results: How urban slump, input costs threw FMCG off gear

Live Mint  

The fast-moving consumer goods sector is caught in a double whammy of rising input costs and an urban demand slowdown. Nestlé India's chairperson and managing director, Suresh Narayanan, noted that urban sales volumes were significantly hit by a "shrinking" middle class, traditionally considered the sector's core consumer segment. "The secular trend of premiumization remains intact as premium products are doing …

India's Q1 GDP: Private consumption lifts mood
4 months, 1 week ago

India's Q1 GDP: Private consumption lifts mood

New Indian Express  

NEW DELHI: The GDP growth slumped to a 15-month low with 6.8% real rate of growth in the first quarter of 2024-25. As per Gaura Sen Gupta, economist, India First Bank, the growth is likely led by rural demand with improvement in labour market conditions. High frequency indicators for urban demand like FMCG sales volume and passenger vehicle sales growth …

Fast Moving Consumer Goods: Time for a strategic pivot
5 months ago

Fast Moving Consumer Goods: Time for a strategic pivot

Live Mint  

The strategic measures initiated by the government to boost agricultural incomes coupled with forecasts of a normal monsoon offer potential for a rural growth revival and turnaround in India’s fast-moving consumer goods sector. This is explained by inflation since 2012, which has eroded consumer affordability, curtailed consumption and driven consumers towards more economical options like low-unit packs, thereby intensifying the …

Rural-Urban Consumption Dynamics in India
6 months, 3 weeks ago

Rural-Urban Consumption Dynamics in India

Deccan Chronicle  

Over the past decade, India has witnessed a notable rise in consumption spending in both rural and urban areas, indicating a shift in economic dynamics and lifestyle choices. Furthermore, the changing food habits of the Indian populace have contributed to the evolving consumption patterns observed in both rural and urban areas. In conclusion, the equivalent rise in consumption spending in …

India's Rural Demand Surpasses Urban Markets in FMCG Growth
8 months ago

India's Rural Demand Surpasses Urban Markets in FMCG Growth

Deccan Chronicle  

Chennai: Rural demand for packaged consumer goods outpaced urban markets for the first time in five quarters, while the FMCG industry witnessed 6.5 per cent growth in sales volume in the March quarter, according to NielsenIQ. On the other hand, urban markets reported a 5.7 per cent year-on-year rise in demand and the growth was slower than the December quarter’s …

Rural demand slows down for FMCG
1 year, 2 months ago

Rural demand slows down for FMCG

Live Mint  

Consumer goods companies pointed to sluggish recovery in rural demand in the September quarter and said demand will improve “gradually” even as urban markets charged ahead helping companies lift quarterly volumes. While urban sentiment improved sequentially, instances of higher food inflation and uneven rainfall distribution led to a slower-than-expected pace of recovery in rural demand, the company said. In an …

As FMCG industry sees demand revival, buying spree continues in Nomura-backed FMCG player Mishtann
1 year, 6 months ago

As FMCG industry sees demand revival, buying spree continues in Nomura-backed FMCG player Mishtann

India TV News  

India's consumption growth story has seen a revival in 2023, according to a PTI report by data analytics firm NIQ. The rural market, which contributes around 35 per cent of FMCG sales, has witnessed a revival in volumes with the RBI measures to tame inflation yielding fruitful results. As the rural market sees significant spike in demand and the urban …

Consumer goods makers bet on rural recovery to lift profits
1 year, 10 months ago

Consumer goods makers bet on rural recovery to lift profits

Live Mint  

A nascent revival in rural demand is likely to prop profits at Indian consumer goods companies in the March quarter, as improving income and credit disbursal allow buyers to spend more on branded oils, tea, snacks and soaps. Rural consumers - hit especially hard in the aftermath of the pandemic - typically make up about two-thirds of consumer goods companies' …

Rural consumers buy fewer essentials due to inflation
2 years, 3 months ago

Rural consumers buy fewer essentials due to inflation

Live Mint  

With inflation hurting household budgets, rural India is buying less items of daily use. The rural markets witnessed a 5% decline in monthly purchases of essential items, including cooking oils, laundry products, biscuits and chocolates, besides personal hygiene products such as toilet soaps, said the Rural Barometer Report from research firm Kantar and GroupM’s Dialogue Factory released on Thursday. Across …

Data | Jobs increase in rural India in September
3 years, 2 months ago

Data | Jobs increase in rural India in September

The Hindu  

In India, 8.5 million new jobs were gained in September 2021, increasing the total employment to 406.2 mn from 397.8 mn in August, according to CMIE’s Consumer Pyramids Household Survey. There was a significant improvement in the quality of employment as salaried jobs increased in both rural and urban regions. Click to remove AMP mode High rural share As many …

Middle and Rural India Driving 'Strategic Priorities' of FMCG Companies: Report
4 years, 3 months ago

Middle and Rural India Driving 'Strategic Priorities' of FMCG Companies: Report

News 18  

New Delhi: The middle and rural India, which quickly recovered and bounced back to pre-COVID-19 level, is driving the "strategic priorities" of the FMCG companies, according to market research firm Nielsen. "This increased focus on Middle India and Rural was also reiterated as the majority of CXOs claim that they are increasing focus on Middle India and Rural markets over …

FMCG companies to drive focus on middle India: Nielsen
4 years, 3 months ago

FMCG companies to drive focus on middle India: Nielsen

Live Mint  

NEW DELHI: Middle and rural India will drive business strategies of fast moving consumer goods companies over the next few quarters as smaller towns and cities help push demand for packaged consumer goods, market researcher Nielsen said in its fifth FMCG forecast on Friday. Though some said metros remain important because of the contribution and the presence of competition, but …

FMCG firms to stay in the slow lane this year
4 years, 5 months ago

FMCG firms to stay in the slow lane this year

Live Mint  

Market researcher Nielsen now projects India’s packaged consumer goods sales to shrink or remain little changed from last year, slashing its rather optimistic 5-6% growth estimate made on 30 April on hopes that the sector would better withstand the fallout from the coronavirus pandemic. “Despite increased household consumption, even in the dairy sector, overall growth would remain flat for the …

A road map to strengthen India’s rural economy | Analysis
4 years, 7 months ago

A road map to strengthen India’s rural economy | Analysis

Hindustan Times  

The coronavirus disease -induced pandemic has thrown up several socioeconomic challenges for India, the most critical being how to revive the economy. Come up with a plan to encourage a cluster of the cottage, small and medium enterprises in villages, mofussil towns India has an estimated 497 million workers, of which about 94% work in the unorganised sector. There is …

Retail, FMCG to add 2.76 lakh new jobs in April-September FY20
5 years, 6 months ago

Retail, FMCG to add 2.76 lakh new jobs in April-September FY20

Live Mint  

Mumbai: Retail and fast moving consumer goods and durables sector together is likely to add 2.76 lakh new jobs in the first six months of the current financial year following the entry of foreign retail giants, the report said. According to TeamLease Services biannual 'Employment Outlook' report for the April-September 2019-20, the retail sector will witness a 2% increase in …

FMCG no longer fast moving as rural demand fizzles out
5 years, 8 months ago

FMCG no longer fast moving as rural demand fizzles out

Live Mint  

Mumbai: India’s consumption engine is losing steam as rising prices and lower purchasing power in the countryside hit the brakes on demand growth. The fast-moving consumer goods industry this year will grow at least two percentage points slower than in the last quarter of 2018, consumer insights firm Nielsen said on Wednesday. Historically, rural has grown 3-5% points faster than …

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