Articles for Rural Markets

Consumer goods companies go full throttle on rural hiring
1 week, 4 days ago

Consumer goods companies go full throttle on rural hiring

Live Mint  

New Delhi: India’s consumer goods companies are on a hiring spree to cater to the emerging clout of the rural buyer, who has been the sector’s saving grace this year amid rising material costs, shrinking margins, and increasing competition. Mumbai-based Godrej Consumer Products, for instance, has increased hiring in rural areas alongside introducing smaller and more affordable packs across key …

India Consumer Markets Rural Urban Products Companies
Rural consumption outpaces urban: How FMCG giants are changing their strategies
2 weeks, 2 days ago

Rural consumption outpaces urban: How FMCG giants are changing their strategies

Live Mint  

New Delhi: Makers of fast-moving consumer goods are increasing the availability of products in smaller packs and introducing rural-specific brands following a sustained recovery in demand in these markets and wider acceptance of branded food and confectionery. Zydus Wellness, Godrej Consumer Products and Dabur have intensified their marketing in rural areas and have prioritised the supply of affordable hair colours, …

India Consumer Markets Urban Products Rural Areas Areas
Passenger vehicle sales slide in November as stock pile-up in showrooms persists
4 weeks, 2 days ago

Passenger vehicle sales slide in November as stock pile-up in showrooms persists

Live Mint  

New Delhi: Retail sales of passenger vehicles fell 13.72% year-on-year in November, reflecting subdued post-festive demand and lingering inventory challenges, according to data released by the Federation of Automobile Dealers Associations on Monday. Overall retail sales of vehicles across categories rose more than 11% to 32,08,719 units in November, from 28,85,317 units a year ago, lifted by a near 16% …

India Urban Sales Fada Demand Inventory Passenger Vehicles
Urban slowdown: What happened to the Great Indian Middle Class?
1 month, 2 weeks ago

Urban slowdown: What happened to the Great Indian Middle Class?

Live Mint  

Just across the road from the ruins of the massive Tughlaqabad Fort in South Delhi lies a beautifully preserved sandstone-and-marble tomb. India’s biggest fast-moving consumer goods firm Hindustan Unilever, considered a proxy for the domestic consumption story, reported a 3.86% year-on-year dip in the September-quarter profit at ₹2,612 crore, while underlying volume growth stood at 3%, lower than analyst estimates …

India Consumer Rural Companies Middle Class Consumption Middle
Hyundai Khushiyon ka Mela: Progress for Humanity
8 months, 2 weeks ago

Hyundai Khushiyon ka Mela: Progress for Humanity

Deccan Chronicle  

Gurugram: Hyundai Motor India Ltd., embarks on a mission to deepen its roots in rural India. Recognizing the diverse needs of consumers across every corner of the country, Hyundai Motor India proudly introduces "Grameen Mahotsav" - a vibrant initiative celebrating the essence of rural India. Expressing his enthusiasm for the initiative, Mr. Tarun Garg, COO, Hyundai Motor India Ltd., said, …

India Market Rural Hyundai Motor Rural India Grameen
American expat sheds light on Rizhao's rural culture
10 months, 2 weeks ago

American expat sheds light on Rizhao's rural culture

China Daily  

A video of an online foreign foodie influencer purchasing goods at Rizhao's rural market recently has gained widespread popularity online in China. In 2023, he and his partner created over 120 short videos on Douyin, the Chinese version of TikTok, showcasing the bustling rural markets, the process of sourcing ingredients on-site and preparing dishes like lamb soup, hotpot, spicy chicken, …

Video Market Rural Chinese Shandong Norman Rizhao
Dabur India expects Q3 revenue in mid-single digit, stock down by nearly 4%
2 years ago

Dabur India expects Q3 revenue in mid-single digit, stock down by nearly 4%

Live Mint  

FMCG major Dabur India Ltd said on Friday its consolidated quarterly revenue is expected to report low to mid-single digit revenue growth, as rural demand continued to remain under pressure. For the Dabur India business, the firm said it is expected to report low to mid-single digit revenue growth due to challenging macro-economic environment and muted category growths. "Dabur's India …

Business India Healthcare Growth Rural Revenue Report
Top FMCGs bounce back on personal care, winter items
3 years, 11 months ago

Top FMCGs bounce back on personal care, winter items

Live Mint  

India’s top fast-moving consumer goods companies such as Dabur India, Marico Ltd, Emami Ltd, and Jyothy Labs reported strong December quarter earnings, helped by an improvement in urban markets and a strong demand for winter products and personal care brands. Most companies reported strong domestic volume growth during the quarter, though inflationary pressures on key raw materials pushed them to …

Growth Markets Rural Urban Quarter Marico Urban Markets
Festival season stock building boosts September dispatches of PVs, two-wheelers
4 years, 2 months ago

Festival season stock building boosts September dispatches of PVs, two-wheelers

Live Mint  

NEW DELHI: Factory dispatches of passenger vehicles and two-wheelers rose for the second straight month in September in India, largely because of inventory building on expectation that retail demand will pick up during the October-December festival season. Passenger vehicle wholesales rose 26.5% year-on-year to 2,72,027 units in September, as demand for compact cars and entry sport utility vehicles continued to …

Units Demand Festival Season Rural Markets
Renault lines up new models, takes rural market road to cement position in India
4 years, 5 months ago

Renault lines up new models, takes rural market road to cement position in India

Live Mint  

French automaker Renault aims to drive in new models and focus on sales initiatives, especially in rural areas, as it looks to strengthen its position in India, which continues to remain one of the top ten markets for it globally, according to a top company executive. "We will soon launch Duster with an all-new turbo engine, making it the most …

India Markets Market Rural Sales Company Renault
Moderate demand dampens Q4 results for FMCG firms
5 years, 8 months ago

Moderate demand dampens Q4 results for FMCG firms

Live Mint  

New Delhi: A consumption slowdown dampened sales in the March quarter at some of India’s largest consumer goods firms, as a slow offtake of goods in rural markets and an elongated winter forced companies to report moderate volume growth. India’s largest FMCG firm Hindustan Unilever Ltd., biscuits maker Britannia Industries Ltd., along with Dabur India Ltd., Marico Ltd and Godrej …

India Growth Consumer Volume Quarter Britannia Rural Markets