Federal Bank's Kaliyum Karyavum – a Boost to Kerala's Cultural Economy
Deccan ChronicleFederal Bank has launched an extraordinarily transformative initiative "Kaliyum Karyavum", an event aimed at educating school children on essential life skills through captivating traditional art forms. With a history spanning over 90 years, Federal Bank, deeply rooted in Kerala, is leveraging its profound understanding of the state's cultural legacy to make learning engaging and impactful. "Kaliyum Karyavum" is designed to bring age-old cultural forms to the present generation, using them as a medium to teach financial literacy, time management, and healthy digital screen usage habits. "Kaliyum Karyavum" is set to become a landmark initiative, showcasing how traditional art forms can be effectively used to address contemporary issues and prepare the younger generation for the future.
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