Make-up trends that went viral in 2024 – for good reason
The IndependentStay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about offers, events and updates from The Independent. While some were more memorable than others, beauty experts delve into 2024’s viral make-up trends that are actually worth taking into the new year. Low-contrast make-up “Low-contrast make-up” went viral on TikTok when creators began questioning how the contrast between your hair, eyes and skin tone affects the way your make-up looks. Whilst ‘blush blindness’ also went viral – and not necessarily for good reason – people began to look for the best ways to properly apply blush. “Blush contouring gives a swept look drawing the attention away from the centre of the face,” explains lash technician and founder of bonded, Elizabeth Chandler.