Dopamine beauty: How to create a mood-altering make-up routine

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about offers, events and updates from The Independent. “I think we’re in a really special place in the beauty industry where we’re much more open and accepting,” says NYX Professional Makeup artists, Soph Harty and Fiyinfolu Olufemi. This playfulness and personalisation is translated into the products used within beauty routines, such as glitter, rhinestones, or even star-shaped spot stickers.” “The movement is normalising and showing off previous skin conditions that we were told to hide/cover, such as stepping out in spot patches, doing creative make-up with vitiligo, or letting birthmarks breathe,,” note NYX’s Harty and Olufemi, “stepping outside the box with make-up looks and using it as a creative outlet.” Paige Williams, CEO of make-up empire, P.Louise, states Gen Z’s experimentation is down to the diversification of media we now absorb, “The rise of YouTube years ago and now TikTok has led to more and more people digesting video content, giving them a comfortable space to experiment with bright colours, formulas and applications. “But now we are seeing bolder colours in more creamy textures that provide effortless application with gorgeous payoff.” Walker notes that even minimal make-up is favouring colour now. “Pastel eyeshadows are having a moment this summer and are a great way to add pops of colour to your make-up look.” However, Williams reminds us that, “Gone are the days of following trends – social media has meant that things don’t stay popular for longer than a few minutes.