Woke To Broke: The Stunning Rise And Fall Of AIB
Huff PostEDITOR’S NOTE: This article was first published on 2 June 2019. “How do I explain to her that I’m not the same as fucking Alok Nath?” All India Bakchod In the last week of September 2018, HuffPost India reached out to Tanmay Bhat as part of a profile on All India Bakchod, a comedy quartet that started with Bhat and co-founders Rohan Joshi, Ashish Shakya and Gursimranjeet Khamba, making goofy, viral, YouTube sketches, and grew into a company employing 40 writers and producers dedicated to turning the inchoate obsessions, outrages and petty musings of the Indian internet into commercially viable branded content. “If it’s a company run by four men, that becomes the collective voice,” one woman writer who worked with AIB told HuffPost India. “It’s their brand.” Mint via Getty Images Ashish Shakya, Rohan Joshi, Tanmay Bhat and Gursimran Khamba at the taping of Hotstar's On Air With AIB. “The biggest learning from this episode is that if at all we would reconstitute AIB, there’s absolutely no way that the top layer of management would be just dudes,” Joshi said.
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