One size does not fit all; personalised cosmetics most effective

Ankita Kumar was struggling with hyperpigmentation and skin sensitivity caused by prolonged exposure to the sun. After answering a few questions about her skin, its texture, and her daily skincare regimen, the dermatologist recommended SkinInspired’s Vitamin C Serum with Airless Packaging as well as the Vitalise™ Retinol Night Cream, which helped reduce pigmentation without irritation due to the encapsulated retinol technology. The skin and hair care industry is headed towards offering customised solutions that offer a right fit based on the client’s requirement. Piyush Jain, Founder & CEO, SkinInspired, says, “Products are specifically designed for Indian skin types, climates, and common skincare issues. For example, formulations incorporate multi-weight hyaluronic acids for deeper hydration or encapsulated retinol for minimal irritation, addressing issues consumers frequently face.” Interestingly, in November 2024, Kommune and Stumble’s Culture Report, Consumed: A Deep Dive into Consumer Culture in India released after a survey of over 100 individuals spanning across 17 industries, states that “customisation has become a key trend in the beauty world.