Sustainable handbag label Behno comes to India with Katrina Kaif as an investor
The HinduFor every tie, knot and technique used in its bags, Behno has a story. The international handbag label headquartered in New York — with manufacturing units across India — had its homecoming recently, as Shivam Punjya, its founder, launched retail operations in India. “It comes from the word behen that women working in factories call each other,” says Shivam, who is shuttling between Mumbai and New York “leading a nomadic life.” But his heart, just like his creations, is rooted in India. Shivam also came up with what he calls The Behno Standard that lists six categories: women’s rights, healthcare, garment worker social mobility, family planning, eco-consciousness, and worker satisfaction and benefits. We work with three different tanneries in Chennai, each specialising in different types of leather,” explains Shivam, adding that the bags are manufactured in factories in Kolkata and Nashik.