Television Industry in a Slump With the Lockdown
4 years, 7 months ago

Television Industry in a Slump With the Lockdown

The Quint  

There’s no good time for a pandemic to strike but for the Indian television industry, there really couldn’t have been a worse time. The industry, that’s experiencing a slowdown with lower ad revenues and shrinking budgets, is now worried about audiences shifting loyalties to OTT platforms and losing a whole quarter’s business. “Daily shows bank only about one week’s worth of episodes at any point, maximum of two weeks. At the time when the lockdown came into effect, Balaji had six daily shows – Kumkum Bhagya, Kundali Bhagya, Kasautii Zindagii Kay, Yeh Hai Chahatein, Pavitra Bhagya and Naagin: Bhagya Ka Zehreela Khel – on-air and only a week’s worth of episodes banked.

 balaji  bank  worth  lockdown  episodes  weeks  industry  bhagya  shows  television  daily  slump

History of this topic

Lockdown Impact: Will TV Shows with Low Ratings Shut Shop?
3 years, 8 months ago

Lockdown Impact: Will TV Shows with Low Ratings Shut Shop?

News 18  

With shoots coming to a halt in Maharashtra owing to the resurgent wave of Covid cases, the TV industry has been the worst hit. Popular shows such as “Taarak Mehta Ka Ooltah Chashmah” and “Bhabiji Ghar Par Hain!” are so far relying on episode banks created before lockdown to keep fresh episodes rolling. Asit Kumarr Modi, creator of “Taarak Mehta …

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