Amazon Prime ends one of its most popular perks - and AI is to blame
Amazon is saying goodbye to its Try Before You Buy service for Prime members. 'I'm actually surprised, although I think it's too much of a pain in the to try before you buy, I didn't think that feature was going anywhere anytime soon,' a Reddit user wrote. In a statement, an Amazon spokesperson cited the program's limited reach and the growing use of improve sizing recommendations powered by artificial intelligence on the e-commerce platform. 'Given the combination of Try Before You Buy only scaling to a limited number of items and customers increasingly using our new AI-powered features like virtual try-on, personalized size recommendations, review highlights, and improved size charts to make sure they find the right fit, we're phasing out the Try Before You Buy option,' the spokesperson said. Amazon first began testing Try Before You Buy under the name Prime Wardrobe in 2017, and the program officially launched in 2018.
Early Prime Day deals 2022: 15 of the best savings you can shop already on Amazon
Discover Related
Amazon axes 200 jobs in Fashion and Fitness group in US: Report
Molly-Mae's Behind It All documentary has dropped – here's how to watch in the UK
Amazon cuts 200 jobs in fashion and fitness group in the US: Report
Amazon Prime goes the Netflix way, cracks down on password sharing from 2025
Amazon Prime Video cracks down: Password sharing changes coming in 2025
Amazon Prime Video to reduce device access: Know the new limit and deadline
Show up, glow up, save up: Amazon's The Beauty Sale is back from 23-25th November