Understanding ayurvastra, the art of medicinal clothing
5 years, 7 months ago

Understanding ayurvastra, the art of medicinal clothing

The Hindu  

It’s noon in Kerala, and we’re sweating bullets, trying to understand the nuances of ayurvastra — fabric that has been dyed with medicinal herbs to enhance health and beauty. Once the swatches are delivered, they’re bleached in a natural aloe vera solution, then dipped in natural gums so they can absorb and hold on to the colour and medicinal properties of the herbs. When I got the invite talking about ayurvedic and organic clothing, I didn’t expect the garments to also look, well, expensive. Some of the things Sagar and Didier Lecoanet struggle with include the time taken to create the dyed fabric before it’s delivered to their Gurugram atelier, and the fact that production halts during the Kerala monsoon.

History of this topic

Ayurvastra: Clothing that’s good for your body, mind and soul
4 years, 3 months ago
Lecoanet Hemant’s Ayurganic brings together fashion and Ayurveda
5 years, 6 months ago
Lecoanet Hemant’s Ayurganic brings together fashion and Ayurveda
5 years, 6 months ago

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